In approximately four months, the European General Data Protection Regulation (GDPR) will become effective. This regulation, intended to harmonize data protection and privacy laws across Europe, will have a significant impact on the domain name indus...try, particularly with respect to the collection and display of registrant information referred to as “WHOIS” data. Currently, domain name registrars are required to collect personal data from each domain name registrant, escrow it, and then pass that information to the Registry Operator pursuant to the terms of their Registrar Accreditation Agreement with ICANN.
For the last two months, interested parties have suggested models for a...Read More
Each year, MarkMonitor hosts a number of focused events for our clients, and we are also regular participants at industry events such as ICANN and INTA meetings. 2017 has been no exception, with MarkMonitor domain management representatives traveling... the globe throughout the year. Q4 of 2017 is shaping up to be our busiest time of year yet with over 25,000 miles traveled so far. Multiple events in London, several cities in the US, Japan, China and United Arab Emirates have kept us busy!
In early October, we hosted our 11th MarkMonitor Forum in San Francisco, California, where domain and brand protection...Read More
More than 1,900 domain industry experts from around the world attended the ICANN60 Annual General Meeting held in Abu Dhabi, UAE between October 28 and November 4. Participants addressed topics ranging from human rights to DNS infrastructure, a...nd everything in between.
During the seven-day event the MarkMonitor team worked to deepen our partnerships with registries, law enforcement and other industry partners and advocate on behalf of clients for policies that cultivate consumer trust and safety online. We also participated in Internet policy and domain name system regulation discussions.
Here are some of the highlights:
European General Data Protection Regulations (GDPR)
In my mind, if there was anything that the new gTLDs seemed to hold great promise for, it was the fun and unique marketing opportunities some of the more specific extensions offered. There are several “holiday” themed TLDs that seem obvious can...didates for creative marketers to employ. However, while it is true that we are seeing some adoption of the new gTLDs by banks and celebrities, and by company specific .Brands, the holiday-themed TLDs are being largely ignored. The billboards I envisioned emblazoned with the call to action to “Visit somebigbrand.blackfriday” or holiday promotions being advertised in television commercials for “popularstore.christmas”...Read More
The internet is known for viral storms of popular content that often fade just as quickly as they rise. #Hashtags are a simple solution for tagging branded content and consumer feedback in an accessible way. However, the simplicity of the medium make...s hashtags inherently unstable. While this tagging system easily identifies content for users to find, branded hashtags require maintenance and constant user engagement in order to effectively work. Hashtags are unique in that they do not need to be acquired, like domain names. This makes them easy to use by brands and consumers alike, but difficult to manage. Because hashtags...Read More