RBI: Runs batted in. Every team wants ‘em. Not every team gets ‘em.
Are your domains driving users home, or are they swinging outside the strike zone?
Intelligent domain name strategies happen by way of a complex web of interactions. The industry ope...rates by way of different roles working together on strategic decisions around domain name needs. If your lineup is off, so is your game.
Here’s a refresher on your key players:
Batter up: ICANNThe Internet Corporation for Assigned Names and Numbers (ICANN) is an internationally organized, non-profit corporation responsible for Internet Protocol (IP) address space allocation, protocol identifier assignment,...Read More
As we approach twenty years of experience as a brand protection and corporate registrar business, I am excited to say that MarkMonitor remains a trusted strategic partner to our many Fortune 1000 clients.
By combining proprietary data and analysis wi...th unmatched industry expertise, MarkMonitor delivers solutions that enable our clients to make meaningful decisions to maximize the utility and value of their domain name portfolios within the context of their brand protection strategies.
Domain Strategy Team
MarkMonitor provides a variety of solutions to our clients, including those offered by the Client Services Organization, comprised of subject matter experts, Client Service Managers...Read More
The ICANN board held a special meeting on May 15, 2019, during which it approved twenty-seven of the twenty-nine policy recommendations in the EPDP Phase 1 Final Report. The Phase 1 report represents the start of the ICANN community’s bottom-up conse...nsus-driven policymaking effort to reinvent WHOIS (now called “registration data”) in a way that complies with the EU’s General Data Protection Regulation (GDPR). This report, combined with Phase 2 of the EPDP, will replace the Temporary Specification, which was an emergency measure passed by the ICANN board to bring registration data into compliance with GDPR in the short term while the...Read More
A key takeaway from the annual MarkMonitor Summit: Look for security compromise — and expect it.
Noted security blogger and investigative journalist Brian Krebs joined MarkMonitor as keynote speaker to break down the latest in online schem...es and scams.
He quantified damages to brand owners and consumers, as well as the evolution of threats over time, with examples from the obscure to the notorious. One theme remained consistent across the board: The threat to brand owners. It is one that will never cease, only transmogrify. In absence of cure, preparedness and response are prescribed.
The emerging DNS threat
One instance touched upon...Read More
The domain landscape is ever-changing.
Consider how far it’s come since the 1980s when the first domain names were registered. These were of the .net and .com variety. Fast-forward 25 years, and businesses are registering innovative .Brand extensions... for reasons that range from marketing promotions to protective online protection of IP.
The industry has been shaped by the launch of generic top level domains (gTLDs), ongoing legal and political changes, as well as the encroachment of cyber threats — all factors which make the management of your domain portfolio that much more important, yet complex. There are many factors to consider,...Read More