Defending your brand on Black Friday

Portfolio Marketing Director

November will be a month of endless opportunities for online retailers who participate in some of the world’s largest shopping days, including Singles’ Day and Black Friday. Consumers are already planning what they want to buy and there are plenty of websites making predictions about what’s to come and the best deals to look out for. Singles’ Day, originally launched to celebrate being single, became the world’s largest shopping day last year as it hit a record of $25.4 billion in sales. Black Friday is still the largest shopping day in the U.S. with sales of $5 billion in 2017.

As retailers have been planning their online deals for months, so too have the bad actors looking to take advantage of unsuspecting shoppers. These nefarious actors purposely redirect any potential customers away from your site to theirs, leading you to suffer from lost sales and confused and unsatisfied customers.

Some of the infringers’ tactics are very subtle. For example, typo-squatters deliberately locate any available domains similar to yours but leave out, change or use similar characters to capitalize on users incorrectly typing your website name into a web browser. With many consumers using mobile devices to access your site, it would be easy for them to type a wrong keystroke or tap the catchy title and be inadvertently directed away from your site.

There are many challenges for companies who want to stay ahead of the latest domain threats and a plethora of tactics and TLDs for bad actors to choose from. Balancing domain registration coverage with cost containment while protecting your critical domain assets can be complex and time-consuming. But it doesn’t have to be.

Having a comprehensive domain management strategy in place can help you stay aligned with business objectives while staying a step ahead of bad actors. When you partner with a corporate registrar that allows you to manage all your domain assets in one secure management system, you take the first step in preventing these threats from impacting your organization.

MarkMonitor, the expert in domain management, will host a webinar to share the latest updates on what’s happening in the domain industry, how to use MarkMonitor technology to gain visibility and insight, as well as giving practical strategies to help you establish, protect and enhance your presence on the Internet.

Register for the webinar today to learn more: Developing Effective Domain Management Strategies

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Featured Author

Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More