Global Relationship Manager
New gTLD winds of change continue to shift
Gaining access to information on the ever-changing new gTLD ecosystem remains paramount to domain registration strategies and to maintaining a successful domain portfolio. To date, more than 1,200 new generic Top Level Domains (gTLDs), have been delegated, including: Geographic terms (.NYC, .LONDON, .OSAKA) Generics (.FILM, .FASHION, .SPORT) Brands (called ‘dotbrands’ and applied for in a brand’s own name) A TLD is considered delegated once it has been added to the internet’s authoritative database, the Root Zone. TLDs are delegated to the respective registry operator by ICANN, but the registry operator sets the timetable as to when, if ever, to launch the... Read More
Director of Internet Policy and Industry Affairs
Enhancing your strategy and ROI with premium and reserved domains
The new gTLD program has been a controversial topic for MarkMonitor customers. Many understandably blame new gTLDs for inflating defensive domain name budgets, creating new environments for cybersquatters and other bad actors and creating new free speech challenges to brand protection with the introduction of gripe TLDs like .sucks. On the other hand, companies have capitalized on the opportunity to secure powerful keyword-rich and hyper-localized domains, like spanish.academy and toureiffel.paris, and have reached new customers with non-Latin character IDNs. Many companies also now enjoy unprecedented security, innovation and control with their own .brand TLD. For better or for worse, new gTLDs... Read More

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Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More