Google recently made two noteworthy changes to its AdWords trademark policy, easing restrictions both in the U.S. and in 188 other geographies: In the US:  under “certain criteria,” an advertiser can use trademarks in its ad text even if the advertiser doesn’t own that trademark or have explicit approval from the trademark owner to use it.  In 188 geographies (mostly non-European Union):  an advertiser can use a trademark owned by another party as a keyword to trigger an ad when searches are conducted on those trademarks.  This new policy is consistent with Google’s trademark policy for 4 other countries, including the... Read More


Follow Us

Get all the latest updates

Get all the latest updates

Featured Author

Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More