Manager of Global Relationships
Marketplaces: The Evolving Landscape — Part 2 of 2
In the second of two blog postings on marketplaces, Nancy reviews examines emerging  trends, enforcement actions and best practices. Emerging Trends Mobile-only marketplaces are among the most exciting emerging trends in global eCommerce. Mercari is a Japanese start-up with 32 million downloads, 7 million from the U.S. Brand owners need to understand what happens when people shop via their mobile device. Consumers can snap a photo of an item they want to sell, post a listing and rate buyers and sellers. Social media chat apps include What’s App which has over a billion users. Direct marketing organizations are using these... Read More
Product Marketing Manager
Getting on the Right Side of Compliance in the Direct Sales Industry
If you are in the Direct Sales Industry, you are under constant scrutiny from public watchdog groups and federal and state regulators. How can you maintain control of your brand when you do business with a vast and enthusiastic – but often inexperienced – salesforce?  Success in this industry can put you and your sales force in the crosshairs of the FTC and State Attorney offices. So how can you stay on the right side of regulators, expand your business and protect the valuable relationships you’ve built with your distributors and customers? Online compliance is a crucial part of your customer... Read More
Product Marketing Manager, Domain Management
MarkMonitor Domain Management Handbook
MarkMonitor® is committed to providing ongoing education and strategic guidance to our clients. As part of that commitment, we are pleased to introduce the MarkMonitor Domain Management Handbook. At MarkMonitor, we understand that managing an international domain portfolio is an increasingly complex undertaking in an ever-changing environment. We created a handbook of industry best practices for Domain Administrators as a reference guide for daily use. The handbook contains guidance on strategic and tactical topics such as: Registration and transfer best practices New gTLDs Domain security New product launches And much, much more Click here to request a copy of the Domain... Read More
President of LifeCare Services, LLC
Successful Brand Protection Organizations Embrace Risk-Mitigating Best Practices
Ron Guido is President of LifeCare Services, LLC, a consulting firm specializing in brand protection services. Ron is the former head of the Brand Protection function at Johnson and Johnson and brings significant expertise and perspective to the battle against brand attacks. He can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. // . On March 23rd, 2016 I participated in a MarkMonitor webinar where I shared my recipe for mitigating supply chain and financials risks associated with unauthorized commerce. I discussed the need for a shift the thinking of companies whose brands have been subjected to counterfeiting and gray market diversion. I suggested that they need... Read More
Senior Brand Protection Product Marketing Manager
Best Practices from Verizon, Proactively Mitigating Emerging Fraudulent Activities
On Wednesday, February 24, I hosted a webinar—Best Practices from Verizon, Proactively Mitigating Emerging Fraudulent Activities—with Patrick Flaherty, Assistant General Counsel for Marketing, IP & New Media Law & Policy at Verizon. Verizon, the largest wireless company in the U.S. with more than 110 million customers across the country, is committed to providing excellent customer service and exceptional communications and entertainment experiences. However, this commitment is challenged by the prevalence of phishing attacks that harm the famous Verizon brand. Specifically, fraudsters attempt to steal customer information, including account usernames and passwords and generate bogus charges that are for everything from popular... Read More

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Akino Chikada
Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United State... More
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