Portfolio Marketing Director
Give the best gift of all — a shopping experience free of fakes
Keep cybercriminals from celebrating at your expense this season. Given the exponential shift toward ecommerce spending, chances are your consumer will be clicking away at endless Black Friday and Cyber Monday sales. While these holidays are no match (yet) for their Chinese counterpart, Singles’ Day (garnering a massive $25.4 billion this year), they nevertheless prove a force to be reckoned with. Here’s what Thanksgiving shopping looked like in 2016: $1.9+ billion spent on Thanksgiving day alone, an 11.5 percent year-over-year increase $3.3+ billion on Black Friday, a 21.6 percent year-over-year increase $3.4+ billion on Cyber Monday, a 12.1 percent year-over-year increase... Read More
Senior Program Manager
Study: Holiday-themed New gTLDs Ignored by Brands and Speculators
In my mind, if there was anything that the new gTLDs seemed to hold great promise for, it was the fun and unique marketing opportunities some of the more specific extensions offered.  There are several “holiday” themed TLDs that seem obvious candidates for creative marketers to employ. However, while it is true that we are seeing some adoption of the new gTLDs by banks and celebrities, and by company specific .Brands, the holiday-themed TLDs are being largely ignored.  The billboards I envisioned emblazoned with the call to action to “Visit somebigbrand.blackfriday” or holiday promotions being advertised in television commercials for “popularstore.christmas”... Read More
Portfolio Marketing Director
Why Aren’t More Retailers Using .Blackfriday to Advertise Their Black Friday Deals?
With Black Friday just a few days away, I expected to see more retailers actively using the .blackfriday Top Level Domain (TLD) to promote their Black Friday deals online.  To date, there are over 12,000 .blackfriday domains registered.  Registrations in November increased by nearly 500 domains, jumping from 11,942 on November 1st to 12,437 on November 21st. MarkMonitor conducted research on the Top 100 Retailers to see if they registered their brand as a .blackfriday domain and if they did, are they actively using their .blackfriday domain to promote their Black Friday deals?  According to our research, less than a third... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More