Senior Writer
Boost brand protection with data-driven results
When selecting which marketplaces to protect, it matters little if web visits number in the millions. If users are leaving before they buy, then brand protection efforts can go to waste. After all, it only takes one click to make a purchase, and where that click happens is what counts. When users are buying in places where they spend less time, you need to know about it. Armed with the right data, you can save time and money by targeting your online protection strategy. A similar protocol goes for search engines. When searching online, 91 percent of traffic never ventures beyond... Read More
Portfolio Marketing Manager
For smarter enforcement, determine your infringer’s intent
There’s no question that intellectual property is at stake online. The question is how it’s being compromised. Infringements, malware, phishing – one thing these threats have in common is that they leverage your brand equity. To defend yourself against this shapeshifter, you’ll need to understand your attacker’s intent – are they out to siphon your money, or your traffic?  Is it the brand they’re after? Brand reputation can be influenced by many factors. The inevitable exposure that comes with doing business online heightens the risk to both an organization’s reputation and to its security. Damage to reputation, lost revenue and increased... Read More
Manager, Domain Services
Blockchain-connected domains on DNS seeing a surge
Decentralized domains such as .BIT, .ETH, .COIN, and .LIB, which are based on blockchain technology, have experienced renewed relevance with the growing popularity of blockchain technology and data privacy policies. While these "domains" are not true domain names – meaning they do not use the ICANN-coordinated DNS and do not resolve to content in the traditional sense – they do allow for other activities among cryptocurrency holders such as connecting directly to their ‘wallets.’ While originally these domains were minimally used, lately they have increased in importance as they begin to impact the new gTLD namespace, and the “real DNS”, in... Read More
Global Head of Marketing, MarkMonitor
Risks of counterfeiting real, survey shows
We all know about the dangers that brands face when it comes to counterfeiting. But which are considered the highest risk? According to a survey at MarkMonitor’s annual Spring Symposium, the overwhelming majority believe it to be reputational damage.  Having gathered responses from more than 100 business executives and attendees of our Symposium, 74 percent said they believe reputational damage to be the most significant risk they face through online counterfeiting. This was closely followed by lost sales through counterfeiting and/or pirated goods, with one in five citing this as the most damaging side-effect. The Symposium is a hugely insightful and... Read More
Director of Internet Policy and Industry Affairs
Enhancing your strategy and ROI with premium and reserved domains
The new gTLD program has been a controversial topic for MarkMonitor customers. Many understandably blame new gTLDs for inflating defensive domain name budgets, creating new environments for cybersquatters and other bad actors and creating new free speech challenges to brand protection with the introduction of gripe TLDs like .sucks. On the other hand, companies have capitalized on the opportunity to secure powerful keyword-rich and hyper-localized domains, like spanish.academy and toureiffel.paris, and have reached new customers with non-Latin character IDNs. Many companies also now enjoy unprecedented security, innovation and control with their own .brand TLD. For better or for worse, new gTLDs... Read More

Search

Follow Us

Get all the latest updates

Subscribe
Get all the latest updates
Interests

Featured Author

Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More