Senior Brand Protection Product Marketing Manager
Survey shows a staggering 24% of consumers have been duped by online counterfeiters
In the U.S. alone, online retail sales are projected to grow 57% to $414 billion by 2018. As the volume of online shopping grows and the number of e-commerce channels increase, so do the opportunities for counterfeiters. As savvy shoppers seek out the best deals online, they face an increased risk from the sale of counterfeit goods by brand impersonators masquerading as legitimate sources for genuine products. These threats cause concern for both brand owners and their legal departments, along with consumers. In light of this, we wanted to understand consumers’ current attitudes towards shopping on the web and decided to... Read More
President of LifeCare Services, LLC
Successful Brand Protection Organizations Embrace Risk-Mitigating Best Practices
Ron Guido is President of LifeCare Services, LLC, a consulting firm specializing in brand protection services. Ron is the former head of the Brand Protection function at Johnson and Johnson and brings significant expertise and perspective to the battle against brand attacks. He can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. // . On March 23rd, 2016 I participated in a MarkMonitor webinar where I shared my recipe for mitigating supply chain and financials risks associated with unauthorized commerce. I discussed the need for a shift the thinking of companies whose brands have been subjected to counterfeiting and gray market diversion. I suggested that they need... Read More
Product Marketing Manager
How do you know when something has hit mainstream? One clue is when major corporations start shelling out billions of dollars to get in on the action... Take last year when Amazon paid nearly a billion dollars for Twitch – a site that allows users to watch live streaming video games. How about when Microsoft paid $2.5 billion for Mojang – the creator of Minecraft? Or who can forget Facebook’s unexpected announcement they were acquiring a small designer of Virtual Reality headsets, Oculus VR, for $2 billion dollars? These are signs that the video game industry has grown up. Want more... Read More
AntiFraud Product Marketing Manager, AntiFraud Solutions
Business Email Compromise Scams on the Rise
Business Email Compromise (BEC) scams are impersonation emails sent to selected recipients – often a CFO or assistant, that appear to be from a CEO – requesting an immediate wire transfer with attached account details. According to the FBI, thieves stole nearly $740 million in such scams from more than 7,000 victim companies in the U.S. between October 2013 and August 2015. Vistaprint, a web services company, has unwillingly become a conduit for increasing email scams by promoting a free one month trial of their Website Builder product. This is a great deal for the Vistaprint user: they can choose a... Read More
Senior Vice President
Here We Go Again...Another New gTLD Registry Practice to Navigate
It seems like only yesterday when ICANN opened up the application process for the new gTLD Program, but amazingly, it was actually almost four years ago! To date, over 750 new gTLDs have been added to the root zone…an incredible number when you think about the landscape previously, which had less than two dozen gTLDs. In Dublin, it was clear that this initial gTLD round is nearing an end as ICANN is going through the process of contracting and delegating the remaining strings. Even as that activity is ongoing, the work to review the overall launch of the gTLD program has... Read More

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Akino Chikada
Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United State... More
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