Portfolio Marketing Director
Brand Abuse Lurking on Social Media
Today’s consumer uses multiple channels to engage with your brand. They visit physical stores, online websites, mobile apps, social media sites and so forth. Brand owners expect their customers to have a consistent brand experience across all these channels. Unfortunately, fraudsters want to leverage your brand to monetize for their own gain – and customers end up falling victims to their scams. When it comes to social media, most companies primarily focus on marketing their brand and often undermine the relevance of brand protection. It’s critical for companies to also prioritize brand protection in social media given its vast influence over... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More