Product Marketing Manager, AntiCounterfeiting
How Brands Can Prepare for Chinese Singles' Day
One of the biggest online shopping days in China is coming up this November 11 – and it's one that brands should prepare for. Single's Day is a popular festival for young Chinese people that has become a massive shopping event on Chinese marketplaces. In 2014, Alibaba sold $14.3 billion of goods from 278 million orders on Singles Day. To put that into perspective, Amazon processed just 37 million orders on America's Cyber Monday that year. With this massive sales volume in Chinese marketplaces on the horizon, here's a few tips on how brands can be vigilant against counterfeiters this 11/11:... Read More
Senior Brand Protection Product Marketing Manager
The Deep Web and the Darknet – The Nether Regions of the Internet
By now, you’ve likely heard about the Deep Web and the Darknet – but what are they, and should brand owners be concerned about monitoring and enforcing on the nether regions of the Internet? You betcha. The Deep Web, unlike the Surface Web, is comprised of un-indexed webpages, dynamic content pages, and otherwise gated information inaccessible via a regular browsers or search engines. The Surface Web is what we would consider “regular” webpages that can be indexed by search engines. What many people don’t realize is that most of the Internet is actually in the Deep Web, and mainstream browsers will... Read More
Until recently, digital pirates have used both P2P sites and cyberlockers to upload and share pirated content. But as Internet connection speeds have increased, the piracy landscape has changed, and the appearance of streaming content has proliferated. In fact, 38% of online sporting fans are watching live streaming of their favorite events. However, the recent introduction of live streaming apps is further compounding issues surrounding online piracy, as they are quickly gaining popularity with one of these apps hitting a million users in its first ten days of availability. Although these apps have only existed for a few months, they are... Read More
2014 saw a number of well-publicized events that had a negative impact for online brand reputation – data breaches, hacks, the theft of credit card numbers and trade secrets. As we start 2015 it’s imperative that brands take immediate steps to safeguard themselves in digital channels. The pace of ecommerce is accelerating worldwide. A 2014 Neilsen study found that in the next six months, 46 percent of global Internet users plan to make an online clothing purchase, 48 percent plan on purchasing airline tickets and 44 percent will make hotel reservations. MarkMonitor has long championed the importance of smart brands safeguarding... Read More
It’s hard to believe that another year has come and gone and that I’m now publishing my 5th Annual Domain Name Year in Review. It’s sort of fun to look back 5 years ago to see how much things have changed, especially as focus has shifted to issues related to the launch and use of new gTLDs. Of course, much has stayed the same too. Concerns related to domain name security and domain portfolio management are still important. With so much going on in this past year though, it was difficult to keep the list to just 10 items. But here... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More