Manager, Domain Services
Blockchain-connected domains on DNS seeing a surge
Decentralized domains such as .BIT, .ETH, .COIN, and .LIB, which are based on blockchain technology, have experienced renewed relevance with the growing popularity of blockchain technology and data privacy policies. While these "domains" are not true domain names – meaning they do not use the ICANN-coordinated DNS and do not resolve to content in the traditional sense – they do allow for other activities among cryptocurrency holders such as connecting directly to their ‘wallets.’ While originally these domains were minimally used, lately they have increased in importance as they begin to impact the new gTLD namespace, and the “real DNS”, in... Read More
Portfolio Marketing Director
Mobile commerce: A battle cry for brand protection
Smartphone usage today extends far beyond the basics of texts and calls.  More than 80 percent of surveyed consumers now say they prefer these devices over computers when it comes to buying goods and services. This includes product searches, price comparisons and locating stores. Global mobile commerce (or m-commerce), meanwhile, is expected to reach new heights in revenue, with a projected $669 billion spent in 2018 alone. However, as m-commerce makes online shopping easier and simpler, especially for busy, on-the-go consumers, it also opens up new channels for counterfeiters to promote fake goods and dupe consumers. The problem is that some brands are... Read More
Global Head of Marketing, MarkMonitor
Do businesses get the online protection they need? Half say no.
Earlier this month, two major sport and shoe brands put their foot down on illicit counterfeit activity. A joint claim accused 53 different ecommerce sellers of various counts of trademark infringement, counterfeiting and unfair competition. In the claim, both companies said they suffered “daily and sustained violations of their trademark rights at the hands of counterfeiters and infringers”, with money being diverted away from genuine brands and into the hands of counterfeiters. Companies report needing more support for online protection We all know that cybercrime has very real and damaging impacts. But did you know that many brands also struggle to... Read More
Portfolio Marketing Manager
Waiting to secure your new products online? Infringers aren't.
We researched the time it takes from product release date to first online counterfeit, and the results are in: There’s no time to waste. New algorithms using historic and anonymized data from clients have revealed that, for well-known enterprises, a typical measure of “Time-to-Counterfeit” is, well, zero. Issues like information leaks, product popularity and low barriers to entry will nearly guarantee your brand falls into the most vulnerable category. If you’re selling a more complex item (think of the latest smartphone or unique computer software), you could buy a few weeks. Maybe. Research delved deeper into a particular brand (whose name... Read More
Portfolio Marketing Manager
How Brands Can Prepare for Chinese Singles' Day
One of the biggest online shopping days in China is coming up this November 11 – and it's one that brands should prepare for. Single's Day is a popular festival for young Chinese people that has become a massive shopping event on Chinese marketplaces. In 2014, Alibaba sold $14.3 billion of goods from 278 million orders on Singles Day. To put that into perspective, Amazon processed just 37 million orders on America's Cyber Monday that year. With this massive sales volume in Chinese marketplaces on the horizon, here's a few tips on how brands can be vigilant against counterfeiters this 11/11:... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More