Global Head of Marketing, MarkMonitor
Do businesses get the online protection they need? Half say no.
Earlier this month, two major sport and shoe brands put their foot down on illicit counterfeit activity. A joint claim accused 53 different ecommerce sellers of various counts of trademark infringement, counterfeiting and unfair competition. In the claim, both companies said they suffered “daily and sustained violations of their trademark rights at the hands of counterfeiters and infringers”, with money being diverted away from genuine brands and into the hands of counterfeiters. Companies report needing more support for online protection We all know that cybercrime has very real and damaging impacts. But did you know that many brands also struggle to... Read More
Portfolio Marketing Manager
Waiting to secure your new products online? Infringers aren't.
We researched the time it takes from product release date to first online counterfeit, and the results are in: There’s no time to waste. New algorithms using historic and anonymized data from clients have revealed that, for well-known enterprises, a typical measure of “Time-to-Counterfeit” is, well, zero. Issues like information leaks, product popularity and low barriers to entry will nearly guarantee your brand falls into the most vulnerable category. If you’re selling a more complex item (think of the latest smartphone or unique computer software), you could buy a few weeks. Maybe. Research delved deeper into a particular brand (whose name... Read More
Portfolio Marketing Manager
How Brands Can Prepare for Chinese Singles' Day
One of the biggest online shopping days in China is coming up this November 11 – and it's one that brands should prepare for. Single's Day is a popular festival for young Chinese people that has become a massive shopping event on Chinese marketplaces. In 2014, Alibaba sold $14.3 billion of goods from 278 million orders on Singles Day. To put that into perspective, Amazon processed just 37 million orders on America's Cyber Monday that year. With this massive sales volume in Chinese marketplaces on the horizon, here's a few tips on how brands can be vigilant against counterfeiters this 11/11:... Read More
Senior Vice President
Best practices for fighting counterfeiters online
Counterfeiting is a growing, global problem that affects all industries — from electronics and technology, to luxury fashion goods and low margin consumer goods. The scale of the problem is apparent in both the demand for such goods and the volumes in which they are being produced. China, for example, is the source of approximately $1.2 billion of the $1.7 billion in counterfeit goods confiscated by U.S. law enforcement agencies in 2013. As the counterfeiting market expands it becomes ever more important for brands to protect themselves in terms of their reputations and bottom lines, as well as their customers. But... Read More
Former MarkMonitor Team Member
How to Identify, Disrupt and Dismantle Unauthorized Product Distribution
Globally, counterfeit and pirated goods represents almost $500 billion annually each year according to a recent report from  the Organization for Economic Co-operation and Development (OECD).  This is the equivalent of the GDP of Austria, or the combined GDP of Ireland and the Czech Republic. To compare, the market for footwear globally was just under $209 billion in 2014. The counterfeit industry is large and rapidly growing. Counterfeiters often have ties to organized crime including the Mafia, the Camorra, the Triads, and the Yakuza.  They utilize counterfeiters for money laundering and to fund other illicit activities like drug and human trafficking.... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More