Manager of Global Relationships
Marketplaces: The Evolving Landscape — Part 2 of 2
In the second of two blog postings on marketplaces, Nancy reviews examines emerging  trends, enforcement actions and best practices. Emerging Trends Mobile-only marketplaces are among the most exciting emerging trends in global eCommerce. Mercari is a Japanese start-up with 32 million downloads, 7 million from the U.S. Brand owners need to understand what happens when people shop via their mobile device. Consumers can snap a photo of an item they want to sell, post a listing and rate buyers and sellers. Social media chat apps include What’s App which has over a billion users. Direct marketing organizations are using these... Read More
Senior Product Marketing Manager, Brand Protection and AntiPiracy
Protecting Your Brand and Content Online
2015 Trends: multi-channel, streaming media and the growth of fraud 2015 saw the rise of multi-channel marketing with 63% of marketing budgets invested in online channels. Each new channel comes with risks to brand owners. We recommend brands put in place comprehensive multi-channel monitoring program to discover and act on brand infringements. This should cover both mobile and social media channels. Mobile is now the main internet gateway. M-commerce is growing rapidly and already accounts for 22% of the total e-retail channel. Social Media is likewise a fast-growing channel for brand abuse. Brands need to gain visibility into how and where... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More