In addition to establishing your brand across social channels and keeping an eye out for those with malicious intent, you need to take appropriate action in order to protect your brand in social media. In the final installment of our series on integrating your social media and brand protection strategies, we’ll discuss a crucial component of mitigating the risks posed by impersonators and counterfeiters: enforcement. Circumstances will dictate your first step and  spoof accounts illustrate this point well. These accounts are sometimes created by satirists and others who wish to parody a company for entertainment purposes.  Contacting an individual to understand... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More