Portfolio Marketing Manager
Why brands must protect themselves in real-time
Online counterfeiting is becoming increasingly problematic for businesses. There are more channels than ever before by which fraudsters can target consumers with fake goods. These channels range from online marketplaces to social media platforms, making it extremely difficult for the genuine brands to protect themselves effectively. This problem is highlighted in a recent MarkMonitor barometer report, which found that almost one-quarter of all consumers have at some point unknowingly purchased counterfeit goods online. This fact is contributing towards the increase in the value of the global counterfeit market, which by 2022 is expected to reach US$2.3 trillion. This influx of fraudulent... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More