Senior Product Marketing Manager, Brand Protection and AntiPiracy
YouTube Viewership Hits One Billion Hours Per Day
Last week YouTube revealed that their users are now watching a billion hours of YouTube content every day. This is compared to 116 million hours’ worth of video content watched on Netflix and 100 million hours watched on Facebook daily. With 400 hours of video content uploaded every minute and a rapidly growing viewership, YouTube is becoming increasingly challenging to monitor for unauthorized video content. Pirates take advantage of this popular platform by uploading illegal copies of popular shows, music videos, etc. – monetizing on illegal content at the expense of the rights holders. YouTube has done a lot to prevent... Read More
Tags: Piracy, YouTube
Senior Product Marketing Manager, Brand Protection and AntiPiracy
How Kodi is changing the piracy landscape
  Kodi® is a downloadable, open source software media player that is compatible with TVs, computers, smartphones and video game systems. It allows users to access their content from local and network storage and stream it on any device. Originally designed in 2004 for Microsoft’s Xbox (when it was known as XBMC™), Kodi’s open-source nature quickly attracted pirates and hackers seeking to distributed unauthorized content. Today, there is a thriving black market of add-ons and apps which give free access to subscription services. Pirates have flooded marketplaces with ‘fully-loaded’ Kodi boxes promising access to premium content. Consumers often buy into this... Read More
Senior Product Marketing Manager, Brand Protection and AntiPiracy
Best Practices for Protecting Digital Content from Video Streaming Piracy
Faster Internet speeds and increasing adoption of mobile devices means streaming is quickly becoming a preferred way to consume video content. It’s not surprising that online pirates have quickly adapted and are looking to profit from the illegal distribution of content via streaming media channels. MarkMonitor saw an increase in the number of copyright infringements detected across streaming sites over the past 18 months and infringing video streaming content has grown faster than any other content type: 449 percent growth in TV titles and 269 percent growth in movie titles. Rights holders need to stay on the top of this emerging... Read More
Senior Product Marketing Manager, Brand Protection and AntiPiracy
It’s Popcorn Time!
Despite their popularity among millions of users, torrent sites are gradually losing their appeal for online pirates in favor of streaming content. Streaming doesn’t require waiting for a download or additional storage space – content can be consumed instantly.  As a Bit Torrent powered streaming app, Popcorn Time allows users to watch thousands of the latest movies instantaneously – and at no extra cost. Moreover, it provides an attractive interface which closely resembles those of popular video streaming services. Popcorn Time is open source software with an installer and project files available on the Internet. It includes the collaboration website, GitHub, ... Read More
Tags: Piracy
Senior Product Marketing Manager, Brand Protection and AntiPiracy
Using Piracy Data to Understand Media Demand and Recover Lost Revenue
Media companies around the globe can use piracy data to get visibility into global piracy consumption trends and the most popular file sharing networks. This data can be turned into actionable intelligence to help make smarter decisions regarding the acquisition and distribution of digital content across the globe. Let’s look at how data around timing of infringement are occurring can help TV networks and copyright owners understand media consumption patterns of how, where and when copyrighted material is being used. [caption id="" align="aligncenter" width="643"] (Source: MarkMonitor GDPI data) The number of instances of piracy infringement across cable, commercial broadcast and premium... Read More

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Akino Chikada
Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United State... More
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