Senior Product Marketing Manager, Brand Protection and AntiPiracy
Protecting Your Brand and Content Online
2015 Trends: multi-channel, streaming media and the growth of fraud 2015 saw the rise of multi-channel marketing with 63% of marketing budgets invested in online channels. Each new channel comes with risks to brand owners. We recommend brands put in place comprehensive multi-channel monitoring program to discover and act on brand infringements. This should cover both mobile and social media channels. Mobile is now the main internet gateway. M-commerce is growing rapidly and already accounts for 22% of the total e-retail channel. Social Media is likewise a fast-growing channel for brand abuse. Brands need to gain visibility into how and where... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More