Portfolio Marketing Director
Brand Abuse Lurking on Social Media
Today’s consumer uses multiple channels to engage with your brand. They visit physical stores, online websites, mobile apps, social media sites and so forth. Brand owners expect their customers to have a consistent brand experience across all these channels. Unfortunately, fraudsters want to leverage your brand to monetize for their own gain – and customers end up falling victims to their scams. When it comes to social media, most companies primarily focus on marketing their brand and often undermine the relevance of brand protection. It’s critical for companies to also prioritize brand protection in social media given its vast influence over... Read More
Now that the holiday shopping season is behind us, it’s an opportune time to evaluate the lessons learned and prepare your brand for continued success in digital channels.  An alarming trend we continue to notice is the increasing number of savvy counterfeiters targeting online shoppers, especially bargain hunters. Follow the best practices below to ensure your customers aren’t being lured by the counterfeiters’ clutches. First and foremost, pay attention to search terms surrounding your brand.  Counterfeiters are linking your brand name with discount-related terms in search engine marketing to steer your customers to their sites. Whether you discount or not- don’t... Read More
In addition to establishing your brand across social channels and keeping an eye out for those with malicious intent, you need to take appropriate action in order to protect your brand in social media. In the final installment of our series on integrating your social media and brand protection strategies, we’ll discuss a crucial component of mitigating the risks posed by impersonators and counterfeiters: enforcement. Circumstances will dictate your first step and  spoof accounts illustrate this point well. These accounts are sometimes created by satirists and others who wish to parody a company for entertainment purposes.  Contacting an individual to understand... Read More
In our series on “Brand Protection & Social Media” blog posts, we highlight how brand protection adds an important dimension to social media strategy and showcases best practices.  In our last post we started at the beginning:  establishing your brand in social media channels with brand protection in mind. We all know that social media provides a wonderful opportunity to listen to your audience and the global conversation about your brand. It’s important to know that brandjackers are listening, too, and may be participating in that conversation by impersonating your brand. We’re not talking about well-intentioned fans who wish to show... Read More
Social media is on the mind of every business person. Whether you’re just starting to craft a social media strategy or evolving it further, brand protection needs to be a critical component. Why? Along with the advantages of brand building and customer engagement that social media delivers, come major risks. The ability to identify, and more importantly, take action against brand hijackers, impersonators and others who seek to tarnish your brand are critical in today’s digital ecosystem. This blog post is the first in a series of posts discussing challenges and best practices associated with brand protection in the social media... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More