Senior Product Marketing Manager, Brand Protection and AntiPiracy
YouTube Viewership Hits One Billion Hours Per Day
Last week YouTube revealed that their users are now watching a billion hours of YouTube content every day. This is compared to 116 million hours’ worth of video content watched on Netflix and 100 million hours watched on Facebook daily. With 400 hours of video content uploaded every minute and a rapidly growing viewership, YouTube is becoming increasingly challenging to monitor for unauthorized video content. Pirates take advantage of this popular platform by uploading illegal copies of popular shows, music videos, etc. – monetizing on illegal content at the expense of the rights holders. YouTube has done a lot to prevent... Read More
YouTube Red: Google’s bold move into the subscription area
Since YouTube’s inception in early 2005, the video streaming platform has grown in terms of number of users, view counts and features. The latest offering from YouTube, YouTube Red, is a new paid subscription model. Subscriptions are currently available to users in the USA at a cost of $9.99 per month for the web version and $12.99 if bought through the YouTube iOS app. YouTube Red subscribers will be provided the following: o The ability to watch videos ad-free o Offline playback of videos on mobile devices o Background playback on mobile devices o Access to original, premium content - exclusive... Read More

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Zachary Wolf
With over four years of experience in Brand Protection, he has focused on building a comprehensive, effective brand prot... More
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