Affiliate marketing programs no doubt play an important role in driving traffic to companies’ websites and generating sales, generating 6% of e-commerce sales according to the e-tailing group’s 2010 survey of over 150 online merchants.  Affiliate marketing programs are only expected to get bigger; Forrester Research projects the US affiliate marketing spend will double between 2009 and 2014, reaching $4 billion by 2014. Not surprisingly, a popular tactic used by affiliates to drive traffic is paid search, with 55% of affiliates leveraging pay-per-click advertising via search engines to promote their sites, according to a 2009 survey of over 450 affiliates by... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More