Senior Writer
Boost brand protection with data-driven results
When selecting which marketplaces to protect, it matters little if web visits number in the millions. If users are leaving before they buy, then brand protection efforts can go to waste. After all, it only takes one click to make a purchase, and where that click happens is what counts. When users are buying in places where they spend less time, you need to know about it. Armed with the right data, you can save time and money by targeting your online protection strategy. A similar protocol goes for search engines. When searching online, 91 percent of traffic never ventures beyond... Read More
Portfolio Marketing Director
Fake pharmaceuticals a triple threat to brands online
According to the Food and Drug Administration, 97 percent of online pharmacies are illegitimate and unsafe. Many of these online pharmacies involve highly sophisticated criminal enterprises and sell medicines that don’t work or are harmful to your health. Beyond serious health dangers, many of these illegitimate online pharmacy schemes also utilize malware to steal consumer credentials (such as credit card numbers and identities) – which further heightens the gravity of the situation. What's more, these threats of imposter medical products can also bleed into online reputation and domain management issues.  For pharmaceutical companies, being associated with these types of illegitimate online... Read More
Global Head of Marketing, MarkMonitor
Risks of counterfeiting real, survey shows
We all know about the dangers that brands face when it comes to counterfeiting. But which are considered the highest risk? According to a survey at MarkMonitor’s annual Spring Symposium, the overwhelming majority believe it to be reputational damage.  Having gathered responses from more than 100 business executives and attendees of our Symposium, 74 percent said they believe reputational damage to be the most significant risk they face through online counterfeiting. This was closely followed by lost sales through counterfeiting and/or pirated goods, with one in five citing this as the most damaging side-effect. The Symposium is a hugely insightful and... Read More
Portfolio Marketing Director
Improved platform protects consumers on websites
The next phase of consumer-centric brand protection is complete! We are delighted to announce the launch of our new Websites Module Brand Protection platform. With millions of dollars invested in building a brand, companies can’t afford to be reactive when attacks happen. Brand owners have to manage everything, from cybersquatting and counterfeiting, to hijacked search traffic and partner non-compliance. Tactics are diverse and widespread, often beginning when fraudsters use trademarks in deceitful paid search ads, URLs, mobile apps, misleading websites and spam email to divert traffic to competing or even illicit sites. Paid search scams as well as SEO manipulation tactics... Read More
Portfolio Marketing Director
World Cup: A chance to be a brand champion
World Cup fans beware: Counterfeit products are on the market. FIFA runs a global licensing program allowing licensees to produce Official Licensed Products for the FIFA World Cup™ and legitimately promote merchandise. However, as we all know, where there’s a business opportunity – counterfeiters lie in waiting to take advantage. Consequently, it’s important that fans be very careful when purchasing these items, whether a football, hat, jersey, t-shirt, toy, keychain, World Cup trophy or really any other products. Tickets, too, are a hot commodity for counterfeiters. In fact, just recently, more than 3,500 counterfeit 2018 World Cup tickets were sold to... Read More

Search

Follow Us

Get all the latest updates

Subscribe
Get all the latest updates
Interests

Featured Author

Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More