Portfolio Marketing Director
Improved platform protects consumers on websites
The next phase of consumer-centric brand protection is complete! We are delighted to announce the launch of our new Websites Module Brand Protection platform. With millions of dollars invested in building a brand, companies can’t afford to be reactive when attacks happen. Brand owners have to manage everything, from cybersquatting and counterfeiting, to hijacked search traffic and partner non-compliance. Tactics are diverse and widespread, often beginning when fraudsters use trademarks in deceitful paid search ads, URLs, mobile apps, misleading websites and spam email to divert traffic to competing or even illicit sites. Paid search scams as well as SEO manipulation tactics... Read More
Portfolio Marketing Director
World Cup: A chance to be a brand champion
World Cup fans beware: Counterfeit products are on the market. FIFA runs a global licensing program allowing licensees to produce Official Licensed Products for the FIFA World Cup™ and legitimately promote merchandise. However, as we all know, where there’s a business opportunity – counterfeiters lie in waiting to take advantage. Consequently, it’s important that fans be very careful when purchasing these items, whether a football, hat, jersey, t-shirt, toy, keychain, World Cup trophy or really any other products. Tickets, too, are a hot commodity for counterfeiters. In fact, just recently, more than 3,500 counterfeit 2018 World Cup tickets were sold to... Read More
Senior Writer
Summit speakers impart wisdom on winning at online protection
Tackling online crime shouldn't work like operating a conveyor belt at high speed, but that's exactly how it is for many brands before they optimize strategies. "I used to liken it to the 'I Love Lucy' episode where she's working the chocolate factory, and the chocolate's going by, and it's her job to pick up each piece, wrap it up and put it back," said Lauren Dienes-Middlen, Esq., SVP, Assistant General Counsel – Intellectual Property, WWE, Inc. "Then it starts to speed up and speed up, and she can't keep up."  The fourth annual New York Summit covered everything from changes... Read More
Senior Brand Client Service Manager
How to Identify, Disrupt and Dismantle Unauthorized Product Distribution Networks
Online counterfeit networks are on the rise as it becomes easier and less time-consuming for criminal organizations to hide online. Globally, many of these organizations make use of online networks to not only to distribute counterfeit products but also to hide from manufactures and distribute gray market products. The Internet enables anonymity and many online activities are unregulated. For example, there are no checks in place to ensure website operators use their legal name, address or phone number. It is relatively quick and inexpensive to register multiple websites with different registrars worldwide. It has become common for many criminal networks who practice... Read More

Search

Follow Us

Get all the latest updates

Subscribe
Get all the latest updates
Interests

Featured Author

Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More