Portfolio Marketing Director
Understanding Today’s Trends: Domains and Cybersecurity
The domain landscape is ever-changing. Consider how far it’s come since the 1980s when the first domain names were registered. These were of the .net and .com variety. Fast-forward 25 years, and businesses are registering innovative .Brand extensions for reasons that range from marketing promotions to protective online protection of IP. The industry has been shaped by the launch of generic top level domains (gTLDs), ongoing legal and political changes, as well as the encroachment of cyber threats — all factors which make the management of your domain portfolio that much more important, yet complex. There are many factors to consider,... Read More
Global Head of Marketing, MarkMonitor
Report: Protect the domain, protect the brand
In a market characterised by intense competition and change, domains are key to establishing brand identity. They also form the core of a broader business strategy and therefore must be protected at all costs. But what are the best ways to approach domain management and security? How does this fit into the broader brand protection strategy? And how do different elements, such as dealing with infringement, fraud and brand abuse, affect one another? We sought these answers in our latest Global Business Survey by speaking to 700 marketing, legal and IT decision makers about the state of brand protection, domain and cyber... Read More
Portfolio Marketing Manager
Don’t Let the Padlock Fool You! You May Not Be Safe
I took an informal poll of my non-industry friends on Facebook about the padlock in the address bar and what it meant to them. I either got “I don’t know,” or a variation of “it means that the website I’m visiting is secure” or “it’s why there is an ‘S’ in https.” Unfortunately, we’ve been led to falsely believe the padlock, or the “s” in https, means we are at a valid, legitimate site, and any communication with that website is secure. However, that is not entirely accurate. The padlock icon (or the word “Secure” or sometimes the organization name) along... Read More
Portfolio Marketing Manager
Think before you click – preventing tax scammer attacks
Most of us look at our payslips and bemoan the amount the government takes from our wages, but we also understand that the money helps fund public services. So imagine receiving an email from a government tax collector informing you that you’re entitled to a tax refund – or that you haven’t paid enough and need to do so immediately to avoid legal action. Either will likely elicit a dramatic response, and you might not stop to think before replying. Fraudsters can use predictable responses to their advantage in phishing scams that hack personal and payment information. As the UK deadline... Read More
Portfolio Marketing Manager
Learn the impacts of brand misuse and phishing at RSA
How effectively are you protecting your organization from brand misuse and consumer-targeted phishing attacks? Brand owners can find out the answers to this question and more during the annual RSA Conference, as experts divulge the details on what makes for the most impactful online strategies. Among the highlights, we’ll look at dual programs that combine both brand and fraud protection into a hybrid approach. Brand infringements are defined as unauthorized uses of intellectual property that divert traffic with impersonation or false affiliation. This includes false association, non-phishing brand impersonation, cybersquatting, brand and logo confusion, partner compliance, and keyword hijacking. Fraud, on... Read More

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Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More