Senior Writer
Forum reveals the expanse of online challenges
Jane Sunderland, of Sunderlaw Strategies, Inc., never imagined that studying biological evolution would someday lead her down a road to data analysis in online protection. But she joined the MarkMonitor Forum as a speaker on that very topic last week. Juxtaposing it with the an ever-developing intellectual property industry, she explained: “It’s about figuring out what the data has to say about trends,” she said. “There have been a lot of changes.” Among those changes – the fact that online protection challenges now span more business departments and industries than ever. In fact, a MarkMonitor report, slated for release this October,... Read More
Portfolio Marketing Manager
Power up your AntiPiracy strategy with business intelligence
The world of piracy has changed dramatically from just a few years ago. As technology has advanced to make our working and social lives easier, it’s also allowed pirates to become more sophisticated. They’re even pirating pirated sites and stealing the branding of more popular sites using subdomains, redirecting traffic much like they do from legitimate sites. More than that, the profile of the consumer of digital pirated content has changed too. A few years ago, getting your hands on illegal content took a bit of effort. Yes, it was largely peer-to-peer based, uploading and downloading shows, music and movies, but... Read More
Portfolio Marketing Manager
Is your piracy solution social? It should be.
Social media connects billions of people around the globe to one another. One Facebook alone, more than 2.2 billion active monthly users can share content in real-time — and more than 100 million hours of video get watched each day.¹ This built-in user base of billions, coupled with instant accesses to shared content, has created an environment ripe for the sharing of pirated material. As the new face of piracy now includes everyone, you need to make sure that your company’s strategy is evolving with it. In addition to users sharing unauthorized content, these social media platforms are starting to take... Read More
Portfolio Marketing Manager
The New Face of Piracy — Everyone
The next generation of pirated content is proving hard to resist for a broad base of users. Offering unlimited access to shows, movies, music and games, packages now arrive with a slick interface that replicates, or in some instances, are easier to use then your legitimate streaming service. These over the air streams, add-ons, social media and live streaming posts have changed the face of pirating. No longer is it the more tech-savvy users, scouring illicit torrent sites looking for the latest leak, but now people who would never think of pirating a show via torrent, or don’t have a clue... Read More
Portfolio Marketing Manager
How pirates are evolving in a world obsessed with streaming
Today, the volume of content available online far outweighs the time most users have to watch it. It isn’t just traditional broadcasters producing the entertainment, either: the likes of Netflix, Amazon Prime and Hulu are all getting in on the action. In fact, over the course of 2018, Netflix plans to spend between $7.5 billion and $8 billion on original TV shows and movies. The reason for this content boom is simple: audiences can’t get enough of it. A ‘box set’ culture, championed by more modern content providers, means viewers are constantly on the hunt for the next great TV show... Read More

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Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More