Global Head of Marketing, MarkMonitor
Webinar discusses bottom line impacts of brand protection
Imposters can damage your reputation, impede consumer trust and put a dent in your sales numbers. In today’s omni-channel environment, infringement threats have heightened more than ever. And brand impersonators are not exclusive to certain industries. Historically, businesses selling luxury high value items would be targeted. But this is no longer the case — any brand in any sector can become a target, especially if much of the brand’s value lies in intellectual property. Areas most at risk include toys, medical instruments, perfumes and cosmetics, and electrical machinery and equipment. We recently carried out research with 600 marketing decision makers, and... Read More
Global Head of Marketing, MarkMonitor
What makes brand protection a business priority
As the threat landscape expands, online protection is no longer left solely to a single department. Implementing a strategy now calls for buy-in from top management along with involvement from multiple areas of business.  Advances in the internet and the proliferation of social media pose many dangers to your organisation - from counterfeiting and impersonation, to fraud and piracy - impacting consumer trust, your market reputation and your bottom line. Having a plan in place is more important than ever given the rapidly-changing threat landscape and the next generation of online criminals seeking new ways to take advantage of your brand.... Read More
Global Head of Marketing, MarkMonitor
Do businesses get the online protection they need? Half say no.
Earlier this month, two major sport and shoe brands put their foot down on illicit counterfeit activity. A joint claim accused 53 different ecommerce sellers of various counts of trademark infringement, counterfeiting and unfair competition. In the claim, both companies said they suffered “daily and sustained violations of their trademark rights at the hands of counterfeiters and infringers”, with money being diverted away from genuine brands and into the hands of counterfeiters. Companies report needing more support for online protection We all know that cybercrime has very real and damaging impacts. But did you know that many brands also struggle to... Read More

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Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More