Senior Portfolio Marketing Director
Understanding Today’s Trends: Domains and Cybersecurity
The domain landscape is ever-changing. Consider how far it’s come since the 1980s when the first domain names were registered. These were of the .net and .com variety. Fast-forward 25 years, and businesses are registering innovative .Brand extensions for reasons that range from marketing promotions to protective online protection of IP. The industry has been shaped by the launch of generic top level domains (gTLDs), ongoing legal and political changes, as well as the encroachment of cyber threats — all factors which make the management of your domain portfolio that much more important, yet complex. There are many factors to consider,... Read More
Global Head of Marketing, MarkMonitor
Report: Protect the domain, protect the brand
In a market characterised by intense competition and change, domains are key to establishing brand identity. They also form the core of a broader business strategy and therefore must be protected at all costs. But what are the best ways to approach domain management and security? How does this fit into the broader brand protection strategy? And how do different elements, such as dealing with infringement, fraud and brand abuse, affect one another? We sought these answers in our latest Global Business Survey by speaking to 700 marketing, legal and IT decision makers about the state of brand protection, domain and cyber... Read More
Global Head of Marketing, MarkMonitor
Consumers look to brands for online protection, study shows
We have seen a dramatic rise in online sales in recent years — the Office for National Statistics reports an increase from, 9.7% five years ago, to 18% today, as a percentage of all sales. This represents a huge opportunity for retailers - but unfortunately, they are not the only ones benefiting. Counterfeiters, fraudsters and cyber criminals are cashing in too. Just as the web can be used to promote, market and sell legitimate brands, it’s also an ideal tool for counterfeiters to sell fake goods. And this is especially true in the gift-giving season, with 91% doing at least some of our... Read More
Global Head of Marketing, MarkMonitor
Webinar discusses bottom line impacts of brand protection
Imposters can damage your reputation, impede consumer trust and put a dent in your sales numbers. In today’s omni-channel environment, infringement threats have heightened more than ever. And brand impersonators are not exclusive to certain industries. Historically, businesses selling luxury high value items would be targeted. But this is no longer the case — any brand in any sector can become a target, especially if much of the brand’s value lies in intellectual property. Areas most at risk include toys, medical instruments, perfumes and cosmetics, and electrical machinery and equipment. We recently carried out research with 600 marketing decision makers, and... Read More
Global Head of Marketing, MarkMonitor
What makes brand protection a business priority
As the threat landscape expands, online protection is no longer left solely to a single department. Implementing a strategy now calls for buy-in from top management along with involvement from multiple areas of business.  Advances in the internet and the proliferation of social media pose many dangers to your organisation - from counterfeiting and impersonation, to fraud and piracy - impacting consumer trust, your market reputation and your bottom line. Having a plan in place is more important than ever given the rapidly-changing threat landscape and the next generation of online criminals seeking new ways to take advantage of your brand.... Read More

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Stefanie Ellis
Stefanie has over ten years’ experience in anti-fraud, brand protection and vendor relations, she has worked with a wi... More