When a domain name contains one of your brands, web users often expect to be directed to relevant content relating to that brand. If they are not, it can create a suboptimal customer interaction with your brand. What’s the best way to make sure your redirects make sense? For starters, you should: Redirect your defensive domain names to relevant content: If a domain name contains your brand, it should point to content relevant to your brand. Even domain names containing generic category or industry terms should point to content related to those terms. Decide how to address derogatory domain names: Of course... Read More


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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More