Portfolio Marketing Director
Why Aren’t More Retailers Using .Blackfriday to Advertise Their Black Friday Deals?
With Black Friday just a few days away, I expected to see more retailers actively using the .blackfriday Top Level Domain (TLD) to promote their Black Friday deals online.  To date, there are over 12,000 .blackfriday domains registered.  Registrations in November increased by nearly 500 domains, jumping from 11,942 on November 1st to 12,437 on November 21st. MarkMonitor conducted research on the Top 100 Retailers to see if they registered their brand as a .blackfriday domain and if they did, are they actively using their .blackfriday domain to promote their Black Friday deals?  According to our research, less than a third... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More