Product Marketing Manager, AntiCounterfeiting
How Brands Can Prepare for Chinese Singles' Day
One of the biggest online shopping days in China is coming up this November 11 – and it's one that brands should prepare for. Single's Day is a popular festival for young Chinese people that has become a massive shopping event on Chinese marketplaces. In 2014, Alibaba sold $14.3 billion of goods from 278 million orders on Singles Day. To put that into perspective, Amazon processed just 37 million orders on America's Cyber Monday that year. With this massive sales volume in Chinese marketplaces on the horizon, here's a few tips on how brands can be vigilant against counterfeiters this 11/11:... Read More
Senior Brand Protection Product Marketing Manager
Brand Abuse Lurking on Social Media
Today’s consumer uses multiple channels to engage with your brand. They visit physical stores, online websites, mobile apps, social media sites and so forth. Brand owners expect their customers to have a consistent brand experience across all these channels. Unfortunately, fraudsters want to leverage your brand to monetize for their own gain – and customers end up falling victims to their scams. When it comes to social media, most companies primarily focus on marketing their brand and often undermine the relevance of brand protection. It’s critical for companies to also prioritize brand protection in social media given its vast influence over... Read More
2014 saw a number of well-publicized events that had a negative impact for online brand reputation – data breaches, hacks, the theft of credit card numbers and trade secrets. As we start 2015 it’s imperative that brands take immediate steps to safeguard themselves in digital channels. The pace of ecommerce is accelerating worldwide. A 2014 Neilsen study found that in the next six months, 46 percent of global Internet users plan to make an online clothing purchase, 48 percent plan on purchasing airline tickets and 44 percent will make hotel reservations. MarkMonitor has long championed the importance of smart brands safeguarding... Read More
When making the business case for an online brand protection program it is important to present the return on investment to your company’s financial team.  Because of the widespread nature and volume of online infringement, our experience tells us that two very measurable areas of benefit—returned traffic and substitute sales rates—will produce a calculable ROI that is many times the cost of deploying a brand protection program.  Here’s how you can measure returned traffic and substitute sales rates to demonstrate ROI for your business. Returned Traffic With well-known brands, there are typically thousands of sites designed with the sole purpose of... Read More
As we draw closer to the first new gTLD registry launch, many companies are beginning the arduous task of developing their new gTLD registration and blocking strategies. And after speaking with dozens of clients, I can tell you that the planned approaches are ranging from very minimal registration and blocking strategies for one or two core brands, all the way through to registrations of multiple brands in every single new gTLD registry. Generally speaking, we are recommending that companies look to register only exact-matches of their core trademarks in registries where there is a close correlation between the brand and the... Read More

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Zachary Wolf
With over four years of experience in Brand Protection, he has focused on building a comprehensive, effective brand prot... More
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