Global Head of Marketing, MarkMonitor
Why Brand Protection Must be a Boardroom Topic
Who should ultimately be responsible for managing and maintaining online brand protection? If you asked this question to 100 senior business individuals, it’s likely they would point their fingers towards brand communication teams, marketing departments and those within legal and IT. These would be perfectly reasonable answers, as they are the departments most directly involved in promoting brand communications and developing a strong online reputation. However, these answers would only be half-correct. While these departments all have some responsibility to bear, it is also important that members of the board are fully invested in all online brand protection efforts.    As... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More