Enforcement in China for counterfeits is always a top priority for brand protection professionals.  MarkMonitor released a recent whitepaper that tackles this subject. It explores Chinese trademark registration, best practices in enforcement strategies as well as how combating counterfeiters can yield consumer insights.  With the continued growth of digital channels and China’s role as the world’s “factory floor”, the success of your brand protection strategy in China and throughout the world is tied to your ability to target counterfeit goods sold on leading Chinese online marketplaces. A strong enforcement program in China will result in higher compliance rates and will deter counterfeiters who will... Read More
We are excited to announce the launch of MarkMonitor Brand Protection™ - Mobile Apps. Consumers are flocking to mobile channels to research and make purchases and where consumers go, so do scammers.  With this new offering, brands can detect instances of brand infringement and misuse in popular mobile app marketplaces. By discouraging brand impersonation and false association in mobile channels, companies can reduce customer confusion, reinforce brand trust and protect m-commerce revenues. Why mobile matters: According to Internet Retailer, in 2013 smartphones and tablets made up almost 35 percent of online traffic Internet Retailer also weighed in on sales through mobile... Read More
When making the business case for an online brand protection program it is important to present the return on investment to your company’s financial team.  Because of the widespread nature and volume of online infringement, our experience tells us that two very measurable areas of benefit—returned traffic and substitute sales rates—will produce a calculable ROI that is many times the cost of deploying a brand protection program.  Here’s how you can measure returned traffic and substitute sales rates to demonstrate ROI for your business. Returned Traffic With well-known brands, there are typically thousands of sites designed with the sole purpose of... Read More
With so many new gTLDs moving into their respective general availability periods, and incidents of cybersquatting beginning to appear, many companies are now looking towards the URS (Uniform Rapid Suspension) as a possible solution for quickly remediating abuse. As a reminder, domains that are the subject of a successful URS ruling are suspended for the remainder of the registration term, or can be renewed for an additional year at the current registrar While the URS provides a number of upsides, it's not necessarily the panacea that many had hoped it would be. So let's talk about the good, the bad, and... Read More
Now that the holiday shopping season is behind us, it’s an opportune time to evaluate the lessons learned and prepare your brand for continued success in digital channels.  An alarming trend we continue to notice is the increasing number of savvy counterfeiters targeting online shoppers, especially bargain hunters. Follow the best practices below to ensure your customers aren’t being lured by the counterfeiters’ clutches. First and foremost, pay attention to search terms surrounding your brand.  Counterfeiters are linking your brand name with discount-related terms in search engine marketing to steer your customers to their sites. Whether you discount or not- don’t... Read More

Search

Follow Us

Get all the latest updates

Subscribe
Get all the latest updates
Interests

Featured Author

Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More