Until recently, digital pirates have used both P2P sites and cyberlockers to upload and share pirated content. But as Internet connection speeds have increased, the piracy landscape has changed, and the appearance of streaming content has proliferated. In fact, 38% of online sporting fans are watching live streaming of their favorite events. However, the recent introduction of live streaming apps is further compounding issues surrounding online piracy, as they are quickly gaining popularity with one of these apps hitting a million users in its first ten days of availability. Although these apps have only existed for a few months, they are... Read More
2014 saw a number of well-publicized events that had a negative impact for online brand reputation – data breaches, hacks, the theft of credit card numbers and trade secrets. As we start 2015 it’s imperative that brands take immediate steps to safeguard themselves in digital channels. The pace of ecommerce is accelerating worldwide. A 2014 Neilsen study found that in the next six months, 46 percent of global Internet users plan to make an online clothing purchase, 48 percent plan on purchasing airline tickets and 44 percent will make hotel reservations. MarkMonitor has long championed the importance of smart brands safeguarding... Read More
It’s hard to believe that another year has come and gone and that I’m now publishing my 5th Annual Domain Name Year in Review. It’s sort of fun to look back 5 years ago to see how much things have changed, especially as focus has shifted to issues related to the launch and use of new gTLDs. Of course, much has stayed the same too. Concerns related to domain name security and domain portfolio management are still important. With so much going on in this past year though, it was difficult to keep the list to just 10 items. But here... Read More
We released our latest Shopping Report this week, examining consumer purchase intent and the demographics of those who acquire counterfeit goods online. The report focuses on a category that is heavily targeted by counterfeiters—apparel and luxury goods—and surveys almost nine million shopping sessions during a nine month period, focusing on the search terms employed by shoppers in order to understand what they were looking to purchase. We classified terms like “cheap,” “discount” or “outlet” as bargain-hunting terms and terms like “counterfeit,” “fake” or “replica” as fake-seeking terms. We then examined the aggregated traffic for shoppers using both sets of terms to... Read More
With just over 2.4 million New gTLDs registered, abuse trends are beginning to emerge. Earlier this month we conducted a review of the top 100 most highly-trafficked Web property names across the top 5 most popular new gTLD registries. It is apparent that the abuse we had expected has occurred – just not where we had anticipated. For example, .Wang leads the pack in terms of abusive registrations with 47% of the top 100 Web property names registered to third-parties. For the other top TLDs which include .XYZ, .Berlin, .Club and .Guru – abusive registrations hover around the 30% mark. It... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More