Vice President, Global Policy & Industry Development
GDPR and WHOIS: Adverse Impacts on Brand Protection
More than four months have passed since the General Data Protection Regulation (GDPR) became effective, resulting in many domain name registries and registrars moving to redact registrant information from their public WHOIS records (including information related to legal entities and persons not located in the European Economic Area; redactions that are beyond the scope of the privacy regulation). Historically, domain name registrant information in WHOIS has been used by cybersecurity experts, brand protection service providers, law enforcement, intellectual property owners, and child protection advocates to identify, contact, and prosecute individuals who propagate websites that sell counterfeit goods and pirated movies, TV... Read More
Senior Writer
Forum reveals the expanse of online challenges
Jane Sunderland, of Sunderlaw Strategies, Inc., never imagined that studying biological evolution would someday lead her down a road to data analysis in online protection. But she joined the MarkMonitor Forum as a speaker on that very topic last week. Juxtaposing it with the an ever-developing intellectual property industry, she explained: “It’s about figuring out what the data has to say about trends,” she said. “There have been a lot of changes.” Among those changes – the fact that online protection challenges now span more business departments and industries than ever. In fact, a MarkMonitor report, slated for release this October,... Read More
Vice President, Global Policy & Industry Development
Protecting your brand in a world with limited WHOIS data
GDPR has impacted all areas of business, but for brand protection professionals and those concerned with protecting intellectual property rights, the consequences have been tremendous. No longer able to view domain registrant contact information for IP enforcement efforts, law enforcement and brand protection professionals need to seek alternative methods for finding information necessary to identify copyright and trademark infringers. So when faced with a lack of access to critical information from the WHOIS database and data privacy issues around GDPR, brand owners should revise methods within their traditional three-step approach which includes investigation, identification and enforcement. A toolkit for brand owners... Read More
Senior Writer
Boost brand protection with data-driven results
When selecting which marketplaces to protect, it matters little if web visits number in the millions. If users are leaving before they buy, then brand protection efforts can go to waste. After all, it only takes one click to make a purchase, and where that click happens is what counts. When users are buying in places where they spend less time, you need to know about it. Armed with the right data, you can save time and money by targeting your online protection strategy. A similar protocol goes for search engines. When searching online, 91 percent of traffic never ventures beyond... Read More
Portfolio Marketing Manager
For smarter enforcement, determine your infringer’s intent
There’s no question that intellectual property is at stake online. The question is how it’s being compromised. Infringements, malware, phishing – one thing these threats have in common is that they leverage your brand equity. To defend yourself against this shapeshifter, you’ll need to understand your attacker’s intent – are they out to siphon your money, or your traffic?  Is it the brand they’re after? Brand reputation can be influenced by many factors. The inevitable exposure that comes with doing business online heightens the risk to both an organization’s reputation and to its security. Damage to reputation, lost revenue and increased... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More