Portfolio Marketing Manager
  Have you ever stopped to think about how easy it is for a competitor to “legally” use your brand to redirect traffic to its own site? First, search engines allow anyone, even your competitors, to show their ads to people searching for your brand – the online equivalent of competing retail stores on opposite sides of the street hanging banners about their latest and greatest sale to pull customers in off the street. The second way for your online competitors to legally redirect traffic isn’t as clear cut. It involves use of your brand’s name in the text of an... Read More
Policy Counselor
ICANN 53:  Accountability, Brand Policy & New Round of New gTLDs
In June, MarkMonitor joined our colleagues once again at the Internet Corporation of Assigned Names and Numbers (ICANN) 53rd public meeting in Buenos Aires, Argentina.  Several high-profile and contentious issues were on the agenda, many of which have significant impact on the interests of intellectual property and brand owners.  Among these are the ongoing ICANN Accountability issues and the impending departure of ICANN CEO Fadi Chehadé; registrant information (Whois) transparency, accuracy and accessibility; and the timing of the next round of new gTLD applications/delegation. ICANN Accountability and a new CEO In May, ICANN CEO Fadi Chehadé announced his departure, effective in... Read More
Portfolio Marketing Director
The Deep Web and the Darknet – The Nether Regions of the Internet
By now, you’ve likely heard about the Deep Web and the Darknet – but what are they, and should brand owners be concerned about monitoring and enforcing on the nether regions of the Internet? You betcha. The Deep Web, unlike the Surface Web, is comprised of un-indexed webpages, dynamic content pages, and otherwise gated information inaccessible via a regular browsers or search engines. The Surface Web is what we would consider “regular” webpages that can be indexed by search engines. What many people don’t realize is that most of the Internet is actually in the Deep Web, and mainstream browsers will... Read More
Portfolio Marketing Director
Is .SUCKS Pricing Model Gaining Traction With Other Registries?
Until the launch of the New gTLD Program, TLD launches were relatively straightforward.  They generally consisted of a Sunrise Period, a Landrush Phase, and then General Availability.  We would see the occasional Grandfather Phase or “Founders” program, but all in all, launches were pretty standard and straightforward. Things started to change with the launch of the new gTLD program.  Not only did the volume of launches increase, causing brand owners to make tough decisions about what and where to register, we were introduced to new launch phases, including Early Access Programs (EAP) and controversial pricing models.  When the .SUCKS registry announced... Read More
Policy Counselor
Fadi Chehadé Announces His Departure – What’s Next for Businesses at ICANN?
Last week, the CEO of ICANN, Fadi Chehadé, announced his intention to leave his position in March 2016, after almost four years as head of the organization.  He plans to take a position in private industry, outside of the domain name space.  Although the impact to the business community is unclear at this point, Chehadé’s departure throws a spotlight on how important ICANN leadership can be in ensuring that business and brand interests maintain their voice in the Internet governance sphere. The announcement was surprising to many, as Chehadé has spent his tenure intensely focused on long term goals, including shepherding... Read More


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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More