Portfolio Marketing Director
Mobile commerce: A battle cry for brand protection
Smartphone usage today extends far beyond the basics of texts and calls.  More than 80 percent of surveyed consumers now say they prefer these devices over computers when it comes to buying goods and services. This includes product searches, price comparisons and locating stores. Global mobile commerce (or m-commerce), meanwhile, is expected to reach new heights in revenue, with a projected $669 billion spent in 2018 alone. However, as m-commerce makes online shopping easier and simpler, especially for busy, on-the-go consumers, it also opens up new channels for counterfeiters to promote fake goods and dupe consumers. The problem is that some brands are... Read More
Senior Writer
Summit speakers impart wisdom on winning at online protection
Tackling online crime shouldn't work like operating a conveyor belt at high speed, but that's exactly how it is for many brands before they optimize strategies. "I used to liken it to the 'I Love Lucy' episode where she's working the chocolate factory, and the chocolate's going by, and it's her job to pick up each piece, wrap it up and put it back," said Lauren Dienes-Middlen, Esq., SVP, Assistant General Counsel – Intellectual Property, WWE, Inc. "Then it starts to speed up and speed up, and she can't keep up."  The fourth annual New York Summit covered everything from changes... Read More
Global Head of Marketing, MarkMonitor
Do businesses get the online protection they need? Half say no.
Earlier this month, two major sport and shoe brands put their foot down on illicit counterfeit activity. A joint claim accused 53 different ecommerce sellers of various counts of trademark infringement, counterfeiting and unfair competition. In the claim, both companies said they suffered “daily and sustained violations of their trademark rights at the hands of counterfeiters and infringers”, with money being diverted away from genuine brands and into the hands of counterfeiters. Companies report needing more support for online protection We all know that cybercrime has very real and damaging impacts. But did you know that many brands also struggle to... Read More
Portfolio Marketing Manager
Waiting to secure your new products online? Infringers aren't.
We researched the time it takes from product release date to first online counterfeit, and the results are in: There’s no time to waste. New algorithms using historic and anonymized data from clients have revealed that, for well-known enterprises, a typical measure of “Time-to-Counterfeit” is, well, zero. Issues like information leaks, product popularity and low barriers to entry will nearly guarantee your brand falls into the most vulnerable category. If you’re selling a more complex item (think of the latest smartphone or unique computer software), you could buy a few weeks. Maybe. Research delved deeper into a particular brand (whose name... Read More
Portfolio Marketing Manager
Part 2: Brand-Targeted vs. Brand-Associated Malware: What’s the Biggest Threat to your Organization?
In Part One of this three-part series about the top threats to be aware of for operating on the internet in 2018 I reviewed the trust issues around verifying secure sites and different aspects of SSL certificates. I’ll now move on to discuss the issues associated with malware and what we expect to see in 2018. Malicious software has transitioned over the years, from relatively harmless adware to spyware, to keystroke loggers and banking trojans, to the massive ransomware attacks widely reported around the world in 2017 — such as with the Wannacry and Petya attacks. Throughout these developments, there has... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More