Everyone likes a good deal on the web but US consumers appear to be particularly in love with shopping for a bargain.  Internet Retailer reported the results of  a recent survey which found that 75% of participating US consumers cited price as the prime motivation in making a purchase online. Rakuten, a large Asian e-commerce site, surveyed 5,300 consumers in a dozen countries and found that globally 61% of all respondents selected price as the top factor in purchase decisions. Counterfeiters are aware of our penchant for a good deal and are adept at intercepting bargain hunting consumers as we found in... Read More
In addition to establishing your brand across social channels and keeping an eye out for those with malicious intent, you need to take appropriate action in order to protect your brand in social media. In the final installment of our series on integrating your social media and brand protection strategies, we’ll discuss a crucial component of mitigating the risks posed by impersonators and counterfeiters: enforcement. Circumstances will dictate your first step and  spoof accounts illustrate this point well. These accounts are sometimes created by satirists and others who wish to parody a company for entertainment purposes.  Contacting an individual to understand... Read More
The MarkMonitor Fraud Intelligence Report for the third quarter of 2012 is now available. The findings are: Declines in Phishing Volume, Targeted Brands and Attacks per Brand Reverse Growth Trends Phish attack volume dropped 15 percent from the previous quarter to 150,761 attacks, breaking a 4-quarter rising trend that  began in Q2 2011. The number of targeted brands decreased 4 percent to 576, ending three quarters of growth. Attacks per brand volume declined 11 percent to 262, reversing a rising trend seen over four quarters. Payment Services Overtakes Financial Sector as Most Popular Phishing Sector The Payment Services sector, accounting for almost 35... Read More
In our series on “Brand Protection & Social Media” blog posts, we highlight how brand protection adds an important dimension to social media strategy and showcases best practices.  In our last post we started at the beginning:  establishing your brand in social media channels with brand protection in mind. We all know that social media provides a wonderful opportunity to listen to your audience and the global conversation about your brand. It’s important to know that brandjackers are listening, too, and may be participating in that conversation by impersonating your brand. We’re not talking about well-intentioned fans who wish to show... Read More
Social media is on the mind of every business person. Whether you’re just starting to craft a social media strategy or evolving it further, brand protection needs to be a critical component. Why? Along with the advantages of brand building and customer engagement that social media delivers, come major risks. The ability to identify, and more importantly, take action against brand hijackers, impersonators and others who seek to tarnish your brand are critical in today’s digital ecosystem. This blog post is the first in a series of posts discussing challenges and best practices associated with brand protection in the social media... Read More

Search

Follow Us

Get all the latest updates

Subscribe
Get all the latest updates
Interests

Featured Author

Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More