Global Head of Marketing, MarkMonitor
Consumers look to brands for online protection, study shows
We have seen a dramatic rise in online sales in recent years — the Office for National Statistics reports an increase from, 9.7% five years ago, to 18% today, as a percentage of all sales. This represents a huge opportunity for retailers - but unfortunately, they are not the only ones benefiting. Counterfeiters, fraudsters and cyber criminals are cashing in too. Just as the web can be used to promote, market and sell legitimate brands, it’s also an ideal tool for counterfeiters to sell fake goods. And this is especially true in the gift-giving season, with 91% doing at least some of our... Read More

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Stefanie Ellis
Stefanie has over ten years’ experience in anti-fraud, brand protection and vendor relations, she has worked with a wi... More