Global Head of Marketing, MarkMonitor
What makes brand protection a business priority
As the threat landscape expands, online protection is no longer left solely to a single department. Implementing a strategy now calls for buy-in from top management along with involvement from multiple areas of business.  Advances in the internet and the proliferation of social media pose many dangers to your organisation - from counterfeiting and impersonation, to fraud and piracy - impacting consumer trust, your market reputation and your bottom line. Having a plan in place is more important than ever given the rapidly-changing threat landscape and the next generation of online criminals seeking new ways to take advantage of your brand.... Read More
Portfolio Marketing Director
Improved platform protects consumers on websites
The next phase of consumer-centric brand protection is complete! We are delighted to announce the launch of our new Websites Module Brand Protection platform. With millions of dollars invested in building a brand, companies can’t afford to be reactive when attacks happen. Brand owners have to manage everything, from cybersquatting and counterfeiting, to hijacked search traffic and partner non-compliance. Tactics are diverse and widespread, often beginning when fraudsters use trademarks in deceitful paid search ads, URLs, mobile apps, misleading websites and spam email to divert traffic to competing or even illicit sites. Paid search scams as well as SEO manipulation tactics... Read More
Portfolio Marketing Manager
So your brand protection plan is working. Does your manager know?
A new approach to brand protection requires a new approach to telling your success story. MarkMonitor clients accomplish this using a number of tools, readily accessible on our streamlined user platform. With easy-to-read visuals and charts highlighting milestones over time, you can be sure that your stakeholders understand the results of a consumer-focused brand protection program. As a quick refresher, here’s what makes consumer-centric brand protection effective (you can also read more here): Rather than tackling total enforcements, take down listings that your loyal shoppers see. This saves time and resources. By leveraging localized search technology, proxy servers around the world... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More