A survey by the UK law firm Clarke Willmott conducted during the 2011 holiday shopping season uncovered some interesting insights on what consumers think about fakes, who buys them (or doesn’t) and why. The survey was completed by 2,081 adults in the UK. Here are just a few of the highlights: 17% of adults admitted to buying a counterfeit product – and men show a higher propensity to buy fakes than women (21% vs. 14%) Top reasons for buying fakes are economic driven – and include fakes being cheaper than genuine product (22%) and buyers having less money to spend due... Read More
It has been a banner week for brands battling counterfeiting and piracy on the web. Earlier this week, ICE shut down a few hundred sites while Chanel, in a landmark case, gained control over 600 sites. Moreover, Chanel was granted a court order to stop traffic leading to those sites from popular search and social sites including Facebook, Yahoo!, Bing, Twitter & Google. While some feel that this decision is too broad, we hope that this judgment will help companies protect their brands and the consumers that love them. Read More
The abuse of well-known seal of approvals seems to be the latest ruse used by online fraudsters. Leveraging reputable names that existed long before anyone heard of the Internet is a blaring reminder that even trustworthy seals are not off limits to scammers. In fact, linking to reliable sources of reviews and certification is proving to be an essential part of any fraud strategy today. A recent string of fake websites tricking car shoppers serves as the latest example. America Auto Sales, a glitzy site listing used cars at discounted prices, appeared to be an authentic channel where many consumers could... Read More
Javelin Strategy and Research recently released a study entitled “The Importance of Consumer Trust on FI Profitability” which attempts to measure the relationship between consumer confidence and credit card spending.  The study, conducted in 2008 using a random sample of 2,339 online respondents representative of gender, age, and income levels of US online shoppers, asked a series of questions designed to ascertain the level of trust these consumers have in their financial institutions and how that relates to their spending levels.  One of the key findings is that of the consumers who feel more trust in financial services companies, 19% indicated... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More