Enforcement in China for counterfeits is always a top priority for brand protection professionals.  MarkMonitor released a recent whitepaper that tackles this subject. It explores Chinese trademark registration, best practices in enforcement strategies as well as how combating counterfeiters can yield consumer insights.  With the continued growth of digital channels and China’s role as the world’s “factory floor”, the success of your brand protection strategy in China and throughout the world is tied to your ability to target counterfeit goods sold on leading Chinese online marketplaces. A strong enforcement program in China will result in higher compliance rates and will deter counterfeiters who will... Read More
We are excited to announce the launch of MarkMonitor Brand Protection™ - Mobile Apps. Consumers are flocking to mobile channels to research and make purchases and where consumers go, so do scammers.  With this new offering, brands can detect instances of brand infringement and misuse in popular mobile app marketplaces. By discouraging brand impersonation and false association in mobile channels, companies can reduce customer confusion, reinforce brand trust and protect m-commerce revenues. Why mobile matters: According to Internet Retailer, in 2013 smartphones and tablets made up almost 35 percent of online traffic Internet Retailer also weighed in on sales through mobile... Read More
In a candid and brave set of statements, ICANN CEO Fadi Chehade admitted his discomfort with the timing for the new gTLD (generic top-level domain) program.  Mr. Chehade explained his fears about the implementation of a program with a direct effect on billions of Internet users and the businesses that are dependent on this critical part of our shared global infrastructure.  His remarks are indicative of a program that is not ready for its full implementation and we ask that the community support him and take a cautious approach to the implementation of new gTLDs by slowing the process. According to... Read More
Social media is on the mind of every business person. Whether you’re just starting to craft a social media strategy or evolving it further, brand protection needs to be a critical component. Why? Along with the advantages of brand building and customer engagement that social media delivers, come major risks. The ability to identify, and more importantly, take action against brand hijackers, impersonators and others who seek to tarnish your brand are critical in today’s digital ecosystem. This blog post is the first in a series of posts discussing challenges and best practices associated with brand protection in the social media... Read More
With Black Friday, Cyber Monday and the holiday shopping season staring straight at us, we released our latest study examining e-commerce and counterfeits, the MarkMonitor® Shopping Report. We worked with Nielsen, a leading global provider of information and insights into what consumers watch and buy, to analyze anonymized data from Nielsen’s permissioned online panelists in six countries over a nine-month period. Focusing on the apparel and luxury goods segments, we surveyed almost five million shopping sessions and found that one in five bargain hunters in the U.S. and Europe mistakenly shopped on e-commerce sites selling counterfeit goods while looking for deals online.... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More