YouTube Red: Google’s bold move into the subscription area
Since YouTube’s inception in early 2005, the video streaming platform has grown in terms of number of users, view counts and features. The latest offering from YouTube, YouTube Red, is a new paid subscription model. Subscriptions are currently available to users in the USA at a cost of $9.99 per month for the web version and $12.99 if bought through the YouTube iOS app. YouTube Red subscribers will be provided the following: o The ability to watch videos ad-free o Offline playback of videos on mobile devices o Background playback on mobile devices o Access to original, premium content - exclusive... Read More
Senior Product Marketing Manager, Brand Protection and AntiPiracy
Using Piracy Data to Understand Media Demand and Recover Lost Revenue
Media companies around the globe can use piracy data to get visibility into global piracy consumption trends and the most popular file sharing networks. This data can be turned into actionable intelligence to help make smarter decisions regarding the acquisition and distribution of digital content across the globe. Let’s look at how data around timing of infringement are occurring can help TV networks and copyright owners understand media consumption patterns of how, where and when copyrighted material is being used. [caption id="" align="aligncenter" width="643"] (Source: MarkMonitor GDPI data) The number of instances of piracy infringement across cable, commercial broadcast and premium... Read More
Until recently, digital pirates have used both P2P sites and cyberlockers to upload and share pirated content. But as Internet connection speeds have increased, the piracy landscape has changed, and the appearance of streaming content has proliferated. In fact, 38% of online sporting fans are watching live streaming of their favorite events. However, the recent introduction of live streaming apps is further compounding issues surrounding online piracy, as they are quickly gaining popularity with one of these apps hitting a million users in its first ten days of availability. Although these apps have only existed for a few months, they are... Read More
We are excited to announce the launch of MarkMonitor Brand Protection™ - Mobile Apps. Consumers are flocking to mobile channels to research and make purchases and where consumers go, so do scammers.  With this new offering, brands can detect instances of brand infringement and misuse in popular mobile app marketplaces. By discouraging brand impersonation and false association in mobile channels, companies can reduce customer confusion, reinforce brand trust and protect m-commerce revenues. Why mobile matters: According to Internet Retailer, in 2013 smartphones and tablets made up almost 35 percent of online traffic Internet Retailer also weighed in on sales through mobile... Read More
In an effort to dispel some of the myths and hyperbole in Europe about ACTA following the outcry against SOPA, several intellectual property rights organizations have teamed up to create ACTAfacts.com. It's a great resource for factual information and talking points about ACTA. Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More