Senior Vice President
Best practices for fighting counterfeiters online
Counterfeiting is a growing, global problem that affects all industries — from electronics and technology, to luxury fashion goods and low margin consumer goods. The scale of the problem is apparent in both the demand for such goods and the volumes in which they are being produced. China, for example, is the source of approximately $1.2 billion of the $1.7 billion in counterfeit goods confiscated by U.S. law enforcement agencies in 2013. As the counterfeiting market expands it becomes ever more important for brands to protect themselves in terms of their reputations and bottom lines, as well as their customers. But... Read More
Former MarkMonitor Team Member
How to Identify, Disrupt and Dismantle Unauthorized Product Distribution
Globally, counterfeit and pirated goods represents almost $500 billion annually each year according to a recent report from  the Organization for Economic Co-operation and Development (OECD).  This is the equivalent of the GDP of Austria, or the combined GDP of Ireland and the Czech Republic. To compare, the market for footwear globally was just under $209 billion in 2014. The counterfeit industry is large and rapidly growing. Counterfeiters often have ties to organized crime including the Mafia, the Camorra, the Triads, and the Yakuza.  They utilize counterfeiters for money laundering and to fund other illicit activities like drug and human trafficking.... Read More
Portfolio Marketing Director
Survey shows a staggering 24% of consumers have been duped by online counterfeiters
In the U.S. alone, online retail sales are projected to grow 57% to $414 billion by 2018. As the volume of online shopping grows and the number of e-commerce channels increase, so do the opportunities for counterfeiters. As savvy shoppers seek out the best deals online, they face an increased risk from the sale of counterfeit goods by brand impersonators masquerading as legitimate sources for genuine products. These threats cause concern for both brand owners and their legal departments, along with consumers. In light of this, we wanted to understand consumers’ current attitudes towards shopping on the web and decided to... Read More
Portfolio Marketing Director
The Deep Web and the Darknet – The Nether Regions of the Internet
By now, you’ve likely heard about the Deep Web and the Darknet – but what are they, and should brand owners be concerned about monitoring and enforcing on the nether regions of the Internet? You betcha. The Deep Web, unlike the Surface Web, is comprised of un-indexed webpages, dynamic content pages, and otherwise gated information inaccessible via a regular browsers or search engines. The Surface Web is what we would consider “regular” webpages that can be indexed by search engines. What many people don’t realize is that most of the Internet is actually in the Deep Web, and mainstream browsers will... Read More
We released our latest Shopping Report this week, examining consumer purchase intent and the demographics of those who acquire counterfeit goods online. The report focuses on a category that is heavily targeted by counterfeiters—apparel and luxury goods—and surveys almost nine million shopping sessions during a nine month period, focusing on the search terms employed by shoppers in order to understand what they were looking to purchase. We classified terms like “cheap,” “discount” or “outlet” as bargain-hunting terms and terms like “counterfeit,” “fake” or “replica” as fake-seeking terms. We then examined the aggregated traffic for shoppers using both sets of terms to... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More