We released our latest Shopping Report this week, examining consumer purchase intent and the demographics of those who acquire counterfeit goods online. The report focuses on a category that is heavily targeted by counterfeiters—apparel and luxury goods—and surveys almost nine million shopping sessions during a nine month period, focusing on the search terms employed by shoppers in order to understand what they were looking to purchase. We classified terms like “cheap,” “discount” or “outlet” as bargain-hunting terms and terms like “counterfeit,” “fake” or “replica” as fake-seeking terms. We then examined the aggregated traffic for shoppers using both sets of terms to... Read More
Enforcement in China for counterfeits is always a top priority for brand protection professionals.  MarkMonitor released a recent whitepaper that tackles this subject. It explores Chinese trademark registration, best practices in enforcement strategies as well as how combating counterfeiters can yield consumer insights.  With the continued growth of digital channels and China’s role as the world’s “factory floor”, the success of your brand protection strategy in China and throughout the world is tied to your ability to target counterfeit goods sold on leading Chinese online marketplaces. A strong enforcement program in China will result in higher compliance rates and will deter counterfeiters who will... Read More
The ICANN Board has approved the community recommendation that “the provision of Thick Whois services should become a requirement for all gTLD registries, both existing and future.” MarkMonitor has long supported the migration from ‘thin’ to ‘thick’ Whois, which will improve both quality and ease of access to Whois data, thereby further facilitating intellectual property enforcement online. The ICANN community has debated the merits of migration from ‘thin’ to ‘thick’ Whois for years, as part of the larger Whois Review process. A ‘thick’ Whois, which is currently required of all new gTLDs, and will now be required of all existing gTLDs as... Read More
Now that the holiday shopping season is behind us, it’s an opportune time to evaluate the lessons learned and prepare your brand for continued success in digital channels.  An alarming trend we continue to notice is the increasing number of savvy counterfeiters targeting online shoppers, especially bargain hunters. Follow the best practices below to ensure your customers aren’t being lured by the counterfeiters’ clutches. First and foremost, pay attention to search terms surrounding your brand.  Counterfeiters are linking your brand name with discount-related terms in search engine marketing to steer your customers to their sites. Whether you discount or not- don’t... Read More
Last week MarkMonitor was a part of a fascinating summit that gathered leaders of the apparel and retail industry to discuss how the fashion industry is transforming at lightning speed.   As a brand protection company, we were excited to hear stories from major brands on their transformation in the digital age.  A key theme that was echoed time and time again was the importance of omnichannel.   Omnichannel is all about brand, customer service, technology and loyalty.  In no other time have companies been more reliant on so many channels to satisfy demand and care for their customers.   For example, Brendan Hoffman,... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More