Now that the holiday shopping season is behind us, it’s an opportune time to evaluate the lessons learned and prepare your brand for continued success in digital channels.  An alarming trend we continue to notice is the increasing number of savvy counterfeiters targeting online shoppers, especially bargain hunters. Follow the best practices below to ensure your customers aren’t being lured by the counterfeiters’ clutches. First and foremost, pay attention to search terms surrounding your brand.  Counterfeiters are linking your brand name with discount-related terms in search engine marketing to steer your customers to their sites. Whether you discount or not- don’t... Read More
Last week MarkMonitor was a part of a fascinating summit that gathered leaders of the apparel and retail industry to discuss how the fashion industry is transforming at lightning speed.   As a brand protection company, we were excited to hear stories from major brands on their transformation in the digital age.  A key theme that was echoed time and time again was the importance of omnichannel.   Omnichannel is all about brand, customer service, technology and loyalty.  In no other time have companies been more reliant on so many channels to satisfy demand and care for their customers.   For example, Brendan Hoffman,... Read More
Everyone likes a good deal on the web but US consumers appear to be particularly in love with shopping for a bargain.  Internet Retailer reported the results of  a recent survey which found that 75% of participating US consumers cited price as the prime motivation in making a purchase online. Rakuten, a large Asian e-commerce site, surveyed 5,300 consumers in a dozen countries and found that globally 61% of all respondents selected price as the top factor in purchase decisions. Counterfeiters are aware of our penchant for a good deal and are adept at intercepting bargain hunting consumers as we found in... Read More
In addition to establishing your brand across social channels and keeping an eye out for those with malicious intent, you need to take appropriate action in order to protect your brand in social media. In the final installment of our series on integrating your social media and brand protection strategies, we’ll discuss a crucial component of mitigating the risks posed by impersonators and counterfeiters: enforcement. Circumstances will dictate your first step and  spoof accounts illustrate this point well. These accounts are sometimes created by satirists and others who wish to parody a company for entertainment purposes.  Contacting an individual to understand... Read More
With Black Friday, Cyber Monday and the holiday shopping season staring straight at us, we released our latest study examining e-commerce and counterfeits, the MarkMonitor® Shopping Report. We worked with Nielsen, a leading global provider of information and insights into what consumers watch and buy, to analyze anonymized data from Nielsen’s permissioned online panelists in six countries over a nine-month period. Focusing on the apparel and luxury goods segments, we surveyed almost five million shopping sessions and found that one in five bargain hunters in the U.S. and Europe mistakenly shopped on e-commerce sites selling counterfeit goods while looking for deals online.... Read More


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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More