Portfolio Marketing Manager
How to Combat Counterfeiters on Chinese Marketplaces
Establishing your brand in an effort to combat counterfeiters on the ever growing and incredibly popular Chinese marketplace Alibaba can seem like a daunting task.  Alibaba has grown so popular that it now ships over 12 million packages a day, compared the 3 million shipped by Amazon.  Additionally, on Cyber Monday, a popular day for online shopping during the holiday season, Amazon processed 37 million orders. In comparison on Singles Day, an annual holiday in China, Alibaba processed 278 million orders. Adding to the challenge is the variety of selling channels that live under the Alibaba umbrella, including Aliexpress, Taobao and... Read More
Senior Vice President
Best practices for fighting counterfeiters online
Counterfeiting is a growing, global problem that affects all industries — from electronics and technology, to luxury fashion goods and low margin consumer goods. The scale of the problem is apparent in both the demand for such goods and the volumes in which they are being produced. China, for example, is the source of approximately $1.2 billion of the $1.7 billion in counterfeit goods confiscated by U.S. law enforcement agencies in 2013. As the counterfeiting market expands it becomes ever more important for brands to protect themselves in terms of their reputations and bottom lines, as well as their customers. But... Read More
Portfolio Marketing Director
Counterfeit Goods Warning for Super Bowl 50
On Monday February 1st I was interviewed on San Francisco’s KCBS Radio about the counterfeiting of Super Bowl merchandise. This is an edited transcript of the interview. KCBS: Thousands of people are descending on the Bay Area for Super Bowl 50. Everyone wants to take home some souvenirs: merchandise, memorabilia, tickets and the like are in high demand and counterfeiters know that. They're out in force to provide you with every trinket you could possibly want except, well, except real sanctioned stuff. For more on the amount of counterfeit goods Super Bowl brings in and tips on what to look out... Read More
Senior Director
7 Counterfeiting Signs to Monitor
From sought-after luxury handbags to the latest electrical hairstyling tools, counterfeit sales represent an ever-increasing proportion of international merchandise trade, with even the most experienced shoppers being fooled by rogue sites selling counterfeit goods. The vast majority of consumers today are aware of the issue of counterfeiting. In fact, 90% of respondents to a PwC survey on counterfeiting said they feel that the practice is morally wrong, yet counterfeit sales still represent 7% of all global trade. Here are seven signs for brand owners to look out for. Price: Counterfeiters are wising up and realizing that sometimes it can be more convincing... Read More
We released our latest Shopping Report this week, examining consumer purchase intent and the demographics of those who acquire counterfeit goods online. The report focuses on a category that is heavily targeted by counterfeiters—apparel and luxury goods—and surveys almost nine million shopping sessions during a nine month period, focusing on the search terms employed by shoppers in order to understand what they were looking to purchase. We classified terms like “cheap,” “discount” or “outlet” as bargain-hunting terms and terms like “counterfeit,” “fake” or “replica” as fake-seeking terms. We then examined the aggregated traffic for shoppers using both sets of terms to... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More