Portfolio Marketing Director
Counterfeit Goods Warning for Super Bowl 50
On Monday February 1st I was interviewed on San Francisco’s KCBS Radio about the counterfeiting of Super Bowl merchandise. This is an edited transcript of the interview. KCBS: Thousands of people are descending on the Bay Area for Super Bowl 50. Everyone wants to take home some souvenirs: merchandise, memorabilia, tickets and the like are in high demand and counterfeiters know that. They're out in force to provide you with every trinket you could possibly want except, well, except real sanctioned stuff. For more on the amount of counterfeit goods Super Bowl brings in and tips on what to look out... Read More
It’s hard to believe that another year has come and gone and that I’m now publishing my 5th Annual Domain Name Year in Review. It’s sort of fun to look back 5 years ago to see how much things have changed, especially as focus has shifted to issues related to the launch and use of new gTLDs. Of course, much has stayed the same too. Concerns related to domain name security and domain portfolio management are still important. With so much going on in this past year though, it was difficult to keep the list to just 10 items. But here... Read More
With so many new gTLDs moving into their respective general availability periods, and incidents of cybersquatting beginning to appear, many companies are now looking towards the URS (Uniform Rapid Suspension) as a possible solution for quickly remediating abuse. As a reminder, domains that are the subject of a successful URS ruling are suspended for the remainder of the registration term, or can be renewed for an additional year at the current registrar While the URS provides a number of upsides, it's not necessarily the panacea that many had hoped it would be. So let's talk about the good, the bad, and... Read More
Now that the holiday shopping season is behind us, it’s an opportune time to evaluate the lessons learned and prepare your brand for continued success in digital channels.  An alarming trend we continue to notice is the increasing number of savvy counterfeiters targeting online shoppers, especially bargain hunters. Follow the best practices below to ensure your customers aren’t being lured by the counterfeiters’ clutches. First and foremost, pay attention to search terms surrounding your brand.  Counterfeiters are linking your brand name with discount-related terms in search engine marketing to steer your customers to their sites. Whether you discount or not- don’t... Read More
As we draw closer to the first new gTLD registry launch, many companies are beginning the arduous task of developing their new gTLD registration and blocking strategies. And after speaking with dozens of clients, I can tell you that the planned approaches are ranging from very minimal registration and blocking strategies for one or two core brands, all the way through to registrations of multiple brands in every single new gTLD registry. Generally speaking, we are recommending that companies look to register only exact-matches of their core trademarks in registries where there is a close correlation between the brand and the... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More