Is it easy to sell a high value premium domain? The simple answer is ‘yes.’ Is it easy to sell a high value premium domain for its maximum value? This question is much more complicated, and the majority of the time the answer is ‘no.’ When selling a high value premium domain, there are two distinct market segments, and the price discrepancy between the two can be significant. The first is the wholesale market, comprising members of the domain investor community. These buyers are only willing to pay a fraction of what an end user might be willing to pay, because... Read More

As expiration dates approach for domains in your portfolio, you may be asking if there are any domains that should be let go. Before setting a domain name to Do Not Renew, it is essential to consider some of the key implications of releasing a domain. First, consider the yearly costs incurred by holding the domain registration. Brand owners should use this as a baseline for the internal value of the domain. We then encourage clients to determine if the annual cost of the domain registration can be justified by any of the following factors. If so, it may be a... Read More

It’s that time of year when the domain industry reflects on 2016 and makes predictions for 2017. Last year I made a number of predictions. I knew that new gTLDs would continue to dominate discussions throughout the year. I anticipated that new gTLD use would increase. I knew there would be important developments in the ICANN community. Finally, I anticipated that companies would continue to face advanced security threats. Here are the details on my top five domain highlights from 2016: Launches, Launches and More Launches It was a busy year for domains. Not only did new gTLDs continue to launch... Read More

MarkMonitor® is committed to providing ongoing education and strategic guidance to our clients. As part of that commitment, we are pleased to introduce the MarkMonitor Domain Management Handbook. At MarkMonitor, we understand that managing an international domain portfolio is an increasingly complex undertaking in an ever-changing environment. We created a handbook of industry best practices for Domain Administrators as a reference guide for daily use. The handbook contains guidance on strategic and tactical topics such as: Registration and transfer best practices New gTLDs Domain security New product launches And much, much more Click here to request a copy of the Domain... Read More

Check out our new gTLD (NgTLD) Quarterly Report, which delivers unique insight into the new gTLD Program. It provides detailed information on .Brand registration and marketing activity, current trends and news relevant to businesses and brand owners. Report highlights include: Internet identifier NgTLDs are popular among squatters, with some TLDs experiencing up to 40% squat rates.   While 45% of .Brands have delegated, the majority are still working on their ‘go to market’ launch strategies.   Sunrise registration phase domain fees in 2013 averaged $275 per year. The 2015 average was over $1,000 per domain and the trend continues…   Click here... Read More