Domain Services Manager
Early 2016 dotBrand Activity: Hang on to your .SEAT; .SANDVIK is here; .DOOSAN is a goner
Defining moments for three new dotBrands occurred recently. One dotBrand publicly announced a migration away from.COM, another ceased to exist, and a third registered 95 domains before the general registration period opened thereby exercising an option to register promotional domains. On March 2nd 2016 the Swedish global engineering Group, Sandvik AB said that it would begin updating its web presence by moving from SANDVIK.COM to HOME.SANDVIK. The .DOOSAN TLD —previously operated by a South Korean industrial conglomerate, Doosan Corporation —became the only dotBrand to date to be retired. Lastly, .SEAT, a TLD operated by SEAT, S.A. (a Spanish car company), ramped... Read More
Portfolio Marketing Director
New gTLD Quarterly Report
Check out our new gTLD (NgTLD) Quarterly Report, which delivers unique insight into the new gTLD Program. It provides detailed information on .Brand registration and marketing activity, current trends and news relevant to businesses and brand owners. Report highlights include: Internet identifier NgTLDs are popular among squatters, with some TLDs experiencing up to 40% squat rates.   While 45% of .Brands have delegated, the majority are still working on their ‘go to market’ launch strategies.   Sunrise registration phase domain fees in 2013 averaged $275 per year. The 2015 average was over $1,000 per domain and the trend continues…   Click here... Read More
Portfolio Marketing Director
2015 Domain Year in Review
2015 was a challenging yet exciting year for brand owners. While new gTLDs continue to consume much of the news in the domain industry, there were other notable highlights. Global domain registrations reached nearly 300 million; ICANN had several initiatives in motion that were of particular concern to brand owners; and companies continued to face threats to their brand reputation, revenue and customer trust. Here’s my top 5 domain highlights from 2015: 1. Strong Growth in Domain Market Verisign reported in the December Domain Name Industry Brief that global domain registrations across all top level domains grew by 5.2 percent, year-over-year,... Read More
Portfolio Marketing Director
Why Aren’t More Retailers Using .Blackfriday to Advertise Their Black Friday Deals?
With Black Friday just a few days away, I expected to see more retailers actively using the .blackfriday Top Level Domain (TLD) to promote their Black Friday deals online.  To date, there are over 12,000 .blackfriday domains registered.  Registrations in November increased by nearly 500 domains, jumping from 11,942 on November 1st to 12,437 on November 21st. MarkMonitor conducted research on the Top 100 Retailers to see if they registered their brand as a .blackfriday domain and if they did, are they actively using their .blackfriday domain to promote their Black Friday deals?  According to our research, less than a third... Read More
Senior Vice President
Here We Go Again...Another New gTLD Registry Practice to Navigate
It seems like only yesterday when ICANN opened up the application process for the new gTLD Program, but amazingly, it was actually almost four years ago! To date, over 750 new gTLDs have been added to the root zone…an incredible number when you think about the landscape previously, which had less than two dozen gTLDs. In Dublin, it was clear that this initial gTLD round is nearing an end as ICANN is going through the process of contracting and delegating the remaining strings. Even as that activity is ongoing, the work to review the overall launch of the gTLD program has... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More