Last week, MarkMonitor hosted a webinar with Internet Retailer and our guest speaker from 1-800-FLOWERS.COM on the topic of How to Reduce Traffic Diversion & Other Cyber Abuse.   During the webinar, we polled audience members to gauge what their top challenge is in managing their brands online.  We learned that 60% of those polled felt that cybersquatting and Search Engine Marketing (SEM) abuse – two prevalent forms of traffic diversion – were their top concerns, more so than other types of cyber abuse. While the results may incorporate some selection bias – it is very possible that our webinar attracted more brand... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More