Vice President, Global Policy & Industry Development
Protecting your brand in a world with limited WHOIS data
GDPR has impacted all areas of business, but for brand protection professionals and those concerned with protecting intellectual property rights, the consequences have been tremendous. No longer able to view domain registrant contact information for IP enforcement efforts, law enforcement and brand protection professionals need to seek alternative methods for finding information necessary to identify copyright and trademark infringers. So when faced with a lack of access to critical information from the WHOIS database and data privacy issues around GDPR, brand owners should revise methods within their traditional three-step approach which includes investigation, identification and enforcement. A toolkit for brand owners... Read More
Senior Writer
Boost brand protection with data-driven results
When selecting which marketplaces to protect, it matters little if web visits number in the millions. If users are leaving before they buy, then brand protection efforts can go to waste. After all, it only takes one click to make a purchase, and where that click happens is what counts. When users are buying in places where they spend less time, you need to know about it. Armed with the right data, you can save time and money by targeting your online protection strategy. A similar protocol goes for search engines. When searching online, 91 percent of traffic never ventures beyond... Read More
Manager of Global Relationships
Marketplaces: The Evolving Landscape — Part 2 of 2
In the second of two blog postings on marketplaces, Nancy reviews examines emerging  trends, enforcement actions and best practices. Emerging Trends Mobile-only marketplaces are among the most exciting emerging trends in global eCommerce. Mercari is a Japanese start-up with 32 million downloads, 7 million from the U.S. Brand owners need to understand what happens when people shop via their mobile device. Consumers can snap a photo of an item they want to sell, post a listing and rate buyers and sellers. Social media chat apps include What’s App which has over a billion users. Direct marketing organizations are using these... Read More
Former MarkMonitor Team Member
How to Identify, Disrupt and Dismantle Unauthorized Product Distribution
Globally, counterfeit and pirated goods represents almost $500 billion annually each year according to a recent report from  the Organization for Economic Co-operation and Development (OECD).  This is the equivalent of the GDP of Austria, or the combined GDP of Ireland and the Czech Republic. To compare, the market for footwear globally was just under $209 billion in 2014. The counterfeit industry is large and rapidly growing. Counterfeiters often have ties to organized crime including the Mafia, the Camorra, the Triads, and the Yakuza.  They utilize counterfeiters for money laundering and to fund other illicit activities like drug and human trafficking.... Read More
Most brand owners are likely familiar with eBay’s Verified Rights Owner (VeRO) program for requesting de-listings of illegal auction listings and that eBay has a solid track record for removing infringing listings – close to 100%, in fact. What may be lesser known is that many major online marketplaces – including business-to-business changes – also have a decent track record for removing infringing listings.  Based on our own research of the major auction and exchanges sites accounting for roughly 75% of all marketplace traffic (as measured by Alexa), the overall compliance rate of over 170,000 de-listing requests between June and July... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More