Portfolio Marketing Manager
Partner Compliance: A Balancing Act
If you have a partner or channel program, then you know managing partners can be quite a balancing act. Partners are trusted representatives of your brand, so they should not be treated the same way you would treat an anonymous infringer. Partners are valuable to your business because they are experts in their channel, give you access to markets you otherwise might not be able to reach, and provide a friendly “face” for your brand in front of customers. That said, your brand is one of the most significant assets for your company – if your partners do something to tarnish... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More