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In addition to establishing your brand across social channels and keeping an eye out for those with malicious intent, you need to take appropriate action in order to protect your brand in social media. In the final installment of our series on integrating your social media and brand protection strategies, we’ll discuss a crucial component of mitigating the risks posed by impersonators and counterfeiters: enforcement. Circumstances will dictate your first step and spoof accounts illustrate this point well. These accounts are sometimes created by satirists and others who wish to parody a company for entertainment purposes. Contacting an individual to understand... Read More
The MarkMonitor Fraud Intelligence Report for the third quarter of 2012 is now available. The findings are: Declines in Phishing Volume, Targeted Brands and Attacks per Brand Reverse Growth Trends Phish attack volume dropped 15 percent from the previous quarter to 150,761 attacks, breaking a 4-quarter rising trend that began in Q2 2011. The number of targeted brands decreased 4 percent to 576, ending three quarters of growth. Attacks per brand volume declined 11 percent to 262, reversing a rising trend seen over four quarters. Payment Services Overtakes Financial Sector as Most Popular Phishing Sector The Payment Services sector, accounting for almost 35... Read More
The MarkMonitor Fraud Intelligence Report for the second quarter of 2012 is now available. The findings are: Phishing Attack Volume Extends a Four Quarter Growth Trend Phish attack volume rose 7% from the previous quarter to 177,369 attacks. A four quarter rising trend has resulted in an 82% increase from Q2 2011. Growth in Targeted Brands Continues The number of targeted brands increased 2% from the first quarter to 601. This extends a growth trend over three quarters. Attacks per Brand Also Continued to Grow Over the Last Four Quarters Attacks per brand volume grew 4% from Q1 2012 to 295.... Read More
The MarkMonitor Fraud Intelligence Report for the first quarter of 2012 is now available. The findings are: Phishing Attacks Extended a Growth Trend to Three Quarters Phish attack volume jumped 28% from the previous quarter to 166,022 attacks. Brands Targeted Continued to Grow The number of targeted brands increased 14% from the fourth quarter to 587. Attacks per Brand Also Continued to Grow over the Last Three Quarters Attacks per brand volume grew 12% from Q4 2011 to 283. Payment Services Returned to Its Position as the Second Most Popular Phishing Sector The Payment Services sector returned to its position as... Read More
The MarkMonitor Fraud Intelligence Report for the fourth quarter of 2011 is now available. The findings are: Phishing Attacks Increased Substantially from Previous Quarter Phish attack volume jumped 25% from the previous quarter to 130,065 attacks. Brands Targeted Returned to Growth The number of targeted brands reversed its decline and increased 6% from the third quarter to 517. Attacks per Brand Continued to Grow Attacks per brand volume grew 18% from Q3 2011 to 252. Financial Sector Phish Grew Further The Financial sector continued to be the most phished industry, accounting for 41% of phish attacks. Financial sector phish increased 15%... Read More
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