Product Marketing Manager, Domain Management
New gTLD Quarterly Report
Check out our new gTLD (NgTLD) Quarterly Report, which delivers unique insight into the new gTLD Program. It provides detailed information on .Brand registration and marketing activity, current trends and news relevant to businesses and brand owners. Report highlights include: Internet identifier NgTLDs are popular among squatters, with some TLDs experiencing up to 40% squat rates.   While 45% of .Brands have delegated, the majority are still working on their ‘go to market’ launch strategies.   Sunrise registration phase domain fees in 2013 averaged $275 per year. The 2015 average was over $1,000 per domain and the trend continues…   Click here... Read More
Product Marketing Manager, Domain Management
Why Aren’t More Retailers Using .Blackfriday to Advertise Their Black Friday Deals?
With Black Friday just a few days away, I expected to see more retailers actively using the .blackfriday Top Level Domain (TLD) to promote their Black Friday deals online.  To date, there are over 12,000 .blackfriday domains registered.  Registrations in November increased by nearly 500 domains, jumping from 11,942 on November 1st to 12,437 on November 21st. MarkMonitor conducted research on the Top 100 Retailers to see if they registered their brand as a .blackfriday domain and if they did, are they actively using their .blackfriday domain to promote their Black Friday deals?  According to our research, less than a third... Read More
Senior Vice President
Here We Go Again...Another New gTLD Registry Practice to Navigate
It seems like only yesterday when ICANN opened up the application process for the new gTLD Program, but amazingly, it was actually almost four years ago! To date, over 750 new gTLDs have been added to the root zone…an incredible number when you think about the landscape previously, which had less than two dozen gTLDs. In Dublin, it was clear that this initial gTLD round is nearing an end as ICANN is going through the process of contracting and delegating the remaining strings. Even as that activity is ongoing, the work to review the overall launch of the gTLD program has... Read More
Policy Counselor
ICANN 53:  Accountability, Brand Policy & New Round of New gTLDs
In June, MarkMonitor joined our colleagues once again at the Internet Corporation of Assigned Names and Numbers (ICANN) 53rd public meeting in Buenos Aires, Argentina.  Several high-profile and contentious issues were on the agenda, many of which have significant impact on the interests of intellectual property and brand owners.  Among these are the ongoing ICANN Accountability issues and the impending departure of ICANN CEO Fadi Chehadé; registrant information (Whois) transparency, accuracy and accessibility; and the timing of the next round of new gTLD applications/delegation. ICANN Accountability and a new CEO In May, ICANN CEO Fadi Chehadé announced his departure, effective in... Read More
Product Marketing Manager, Domain Management
Is .SUCKS Pricing Model Gaining Traction With Other Registries?
Until the launch of the New gTLD Program, TLD launches were relatively straightforward.  They generally consisted of a Sunrise Period, a Landrush Phase, and then General Availability.  We would see the occasional Grandfather Phase or “Founders” program, but all in all, launches were pretty standard and straightforward. Things started to change with the launch of the new gTLD program.  Not only did the volume of launches increase, causing brand owners to make tough decisions about what and where to register, we were introduced to new launch phases, including Early Access Programs (EAP) and controversial pricing models.  When the .SUCKS registry announced... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More