Global Head of Marketing, MarkMonitor
Report: Protect the domain, protect the brand
In a market characterised by intense competition and change, domains are key to establishing brand identity. They also form the core of a broader business strategy and therefore must be protected at all costs. But what are the best ways to approach domain management and security? How does this fit into the broader brand protection strategy? And how do different elements, such as dealing with infringement, fraud and brand abuse, affect one another? We sought these answers in our latest Global Business Survey by speaking to 700 marketing, legal and IT decision makers about the state of brand protection, domain and cyber... Read More

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Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More