Portfolio Marketing Director
Give the best gift of all — a shopping experience free of fakes
Keep cybercriminals from celebrating at your expense this season. Given the exponential shift toward ecommerce spending, chances are your consumer will be clicking away at endless Black Friday and Cyber Monday sales. While these holidays are no match (yet) for their Chinese counterpart, Singles’ Day (garnering a massive $25.4 billion this year), they nevertheless prove a force to be reckoned with. Here’s what Thanksgiving shopping looked like in 2016: $1.9+ billion spent on Thanksgiving day alone, an 11.5 percent year-over-year increase $3.3+ billion on Black Friday, a 21.6 percent year-over-year increase $3.4+ billion on Cyber Monday, a 12.1 percent year-over-year increase... Read More
Senior Vice President
What is the extent of the counterfeit problem online?
In the UK alone, retail sales last year broke the £100bn barrier and with this figure expected to grow, there has never been a more important time for brands and consumers to protect themselves online. In light of this, we wanted to understand consumers’ current attitudes towards shopping on the web and decided to conduct a piece of research with leading market research agency Opinium last month across Europe and the USA*. The report found some interested facts, with 24% of those surveyed being duped into buying counterfeit goods online, including products like fashion, footwear and electronics. It also highlighted over... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More